Coronavirus: precautions affecting consumers visiting reopened movie theaters

A survey held in the United States reported that 23 percent of consumers said if high touch areas such as concession stands were sanitized in between movies, they would be much more likely to visit a movie theater within a month of their state passing benchmarks for re-opening the economy, during the coronavirus outbreak. Sanitization of the space was the most popular precaution among consumers, whereas measures such as compulsory face mask wearing and offering fewer movie screenings than normal were less likely to encourage consumers to visit cinemas.

Precautions which would make consumers more likely to visit movie theaters within a month of coronavirus restrictions ending in the United States as of April 2020

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Release date

April 2020


United States

Survey time period

April 23-26, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: And if a movie theater did the following, would you be more or less likely to go to a movie within a month of your state passing White House benchmarks for re-opening the economy?

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Statistics on "Box office in the U.S."

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