• Mobile game monetization preferences existing-gamers 2020

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A July 2020 survey found that ad-supported games was the most popular monetization models among existing mobile gamers in the United States. New gamers are defined as people who played mobile games both before the initial peak of the COVID-19 pandemic and continued to play at least an hour a week thereafter.

Monetization preferences of mobile games according to existing gamers in selected countries as of July 2020

Characteristic	U.S.	UK	South Korea	Germany
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Release date

January 2021

More information

Region

Worldwide

Survey time period

July 2020

Number of respondents

global n=13,246

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

New players: Didn’t play mobile games before the initial peak of the pandemic, and continued to play at least an hour a week (July 2020)

Existing players: People who played mobile games both before the initial peak of the pandemic and continued to play at least an hour a week (July 2020)

Values may not add up to 100 percent due to rounding.