SEA: growth of weekly regional SVOD viewing durations due to the coronavirus outbreak by platform 2020

From January to April 2020, the weekly duration of viewing content on iQiyi across Southeast Asia increased dramatically, in which viewing durations increased by 500 percent. In comparison, weekly viewing durations of Netflix also experienced a growth in Southeast Asia in 2020, in which the viewing durations increased by 115 percent. The increased viewing times were during the lockdown period, caused by the outbreak of the coronavirus.

Growth of weekly viewing durations of regional subscription video on demand (SVOD) platforms due to the coronavirus (COVID-19) outbreak in Southeast Asia in 2020, by platform

Characteristic	Growth in viewing
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Release date

April 2020

More information

Region

Asia

Survey time period

January to April, 2020

Number of respondents

32,245 respondents

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

Research was carried out across Indonesia, the Philippines, Singapore, and Thailand.

The source used insights and behavior patterns from a sample size of 32,245 individuals.

Data is taken from periods of total or partial lockdown in each market.

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