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Change in time and money spent on media amid COVID-19 Japan 2020, by type

According to a survey conducted by GEM Partners in May 2020, more than half of the respondents in Japan stated that the time they spent on using video on demand (VOD) services increased after the outbreak of the coronavirus disease (COVID-19), while only 15 percent responded that the money they spent on the services increased. This trend could be observed also for other types of media. According to the source, the main factor leading to this tendency was that VOD and music streaming services are normally provided with a flat-rate system and that the respondents were trying to increase the value they gained for the money they paid.

Change in time and money spent on media amid coronavirus disease (COVID-19) pandemic among people in Japan as of May 2020, by type

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In cooperation with
GEM Partners
Release date

May 2020



Survey time period

May 9 to 11, 2020

Number of respondents

4,218 respondents

Age group

15-69 years

Method of interview

Online survey

Supplementary notes

Exceeding or missing percentage points to 100 percent are probably due to rounding.

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