Influencer marketing market size in Japan 2023, by segment

Published by Statista Research Department, Dec 7, 2022
YouTube was estimated to account for more than 28 billion Japanese yen of the annual expenditure of businesses on influencer marketing in Japan in 2023. The platform was followed by Instagram and TikTok. The total market size of influencer marketing for that year was estimated at 74.1 billion yen.

Annual expenditure on influencer marketing in Japan in 2023, by segment (in billion Japanese yen)

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Release date

November 2022

Region

Japan

Survey time period

2023***

Special properties

annual expenditure of businesses; domestic market

Supplementary notes

*The 'TikTok' category also includes influencer marketing via livestreaming apps.
**The 'Twitter' category also includes influencer marketing via blogs.
***Figures represent a prospect.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.

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Influencer marketing in JapanInternet usage in JapanAdvertising in JapanSocial media usage in JapanMobile internet usage in Japan
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