In 2019, a survey revealed that 35 percent of Italian Millennials preferred to watch Instagram stories, while only 15 percent of them did it on Facebook. On the contrary, respondents from the Generation Z showed a striking preference for the Instagram stories (73 percent). Users between 45 and 54 years were not much attracted by the stories' videos, as 30 percent of them stated they did not watch Facebook or Instagram stories.
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Ipsos. (June 5, 2020). Where do you watch Instagram or Facebook stories? [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/1124902/instagram-and-facebook-stories-watching-italy-by-age-group/
Ipsos. "Where do you watch Instagram or Facebook stories?." Chart. June 5, 2020. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/1124902/instagram-and-facebook-stories-watching-italy-by-age-group/
Ipsos. (2020). Where do you watch Instagram or Facebook stories?. Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/1124902/instagram-and-facebook-stories-watching-italy-by-age-group/
Ipsos. "Where Do You Watch Instagram or Facebook Stories?." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1124902/instagram-and-facebook-stories-watching-italy-by-age-group/
Ipsos, Where do you watch Instagram or Facebook stories? Statista, https://www.statista.com/statistics/1124902/instagram-and-facebook-stories-watching-italy-by-age-group/ (last visited October 09, 2024)
Where do you watch Instagram or Facebook stories? [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1124902/instagram-and-facebook-stories-watching-italy-by-age-group/