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Survey on the best known fashion brands in Germany 2015

Ranking of the best known fashion brands in Germany in 2015

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Release date

October 2015



Survey time period

June to July 2015

Number of respondents

5,182 respondents

Age group

14-69 years

Method of interview

Online survey

Supplementary notes

Information on basic sample:
The survey is based on persons available to reach online (Germans and EU citizens in private households, at main residence) aged 14 to 69 years.

Information on random sample:
2015: 5,182 respondents, projected base of 44.31 million persons

Figures have been rounded.

This question was phrased by the source as follows: "Here is a list of clothing brands. For each brand, please indicate if you know of the brand, even if it's just by name, or if you don't know the brand."
(Original German question: "Hier sehen Sie Marken bzw. Hersteller von Kleidung: Bitte geben Sie zu jeder Marke an, ob Sie diese kennen, wenn auch nur dem Namen nach, oder nicht kennen.")

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Statistics on "H&M Group"

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