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Most easily remembered sportswear brands in Italy 2020

Adidas and Nike were by far the most well-known sportswear brands in Italy in 2020. This is what emerged from a survey conducted between April and May 2020, which investigated brand awareness in the sportswear sector among Italian consumers. In particular, respondents' spontaneous brand awareness was tested by asking them which sportswear brands would most readily come to mind. Right below the two giants, Puma was the third most well-known brand, while all the other brands in the list were indicated only by less than ten percent of the respondents.

Which sportswear brands have you heard of?

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Source

In cooperation with
YouGov Italy
Release date

May 2020

Region

Italy

Survey time period

April 30 to May 1, 2020

Number of respondents

1,051 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: " Quali marche di abbigliamento sportivo o streetwear conosci, anche solo per sentito dire....?"

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Statistics on "Nike"

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