Adidas and Nike were by far the most well-known sportswear brands in Italy in 2020. This is what emerged from a survey conducted between April and May 2020, which investigated brand awareness in the sportswear sector among Italian consumers. In particular, respondents' spontaneous brand awareness was tested by asking them which sportswear brands would most readily come to mind. Right below the two giants, Puma was the third most well-known brand, while all the other brands in the list were indicated only by less than ten percent of the respondents.
Which sportswear brands have you heard of?
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YouGov Italy. (May 27, 2020). Which sportswear brands have you heard of? [Graph]. In Statista. Retrieved February 27, 2021, from https://www.statista.com/statistics/1131035/most-easily-remembered-sportswear-brands-in-italy/
YouGov Italy. "Which sportswear brands have you heard of?." Chart. May 27, 2020. Statista. Accessed February 27, 2021. https://www.statista.com/statistics/1131035/most-easily-remembered-sportswear-brands-in-italy/
YouGov Italy. (2020). Which sportswear brands have you heard of?. Statista. Statista Inc.. Accessed: February 27, 2021. https://www.statista.com/statistics/1131035/most-easily-remembered-sportswear-brands-in-italy/
YouGov Italy. "Which Sportswear Brands Have You Heard Of?." Statista, Statista Inc., 27 May 2020, https://www.statista.com/statistics/1131035/most-easily-remembered-sportswear-brands-in-italy/
YouGov Italy, Which sportswear brands have you heard of? Statista, https://www.statista.com/statistics/1131035/most-easily-remembered-sportswear-brands-in-italy/ (last visited February 27, 2021)