Most easily remembered sportswear brands in Italy 2020

Adidas and Nike were by far the most well-known sportswear brands in Italy in 2020. This is what emerged from a survey conducted between April and May 2020, which investigated brand awareness in the sportswear sector among Italian consumers. In particular, respondents' spontaneous brand awareness was tested by asking them which sportswear brands would most readily come to mind. Right below the two giants, Puma was the third most well-known brand, while all the other brands in the list were indicated only by less than ten percent of the respondents.