In Brazil, over half (55 percent) of business-to-business (B2B) organizations invest in social media, the highest proportion for any digital commerce channel. The only other commerce channel invested in by a majority of Brazilian B2B businesses is a company website (54 percent).
Share of business-to-business (B2B) organizations investing in digital commerce channels in Brazil in 2022, by channel
Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold. Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.
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Salesforce Research. (July 27, 2022). Share of business-to-business (B2B) organizations investing in digital commerce channels in Brazil in 2022, by channel [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1344773/digital-commerce-channels-b2b-companies-invested-in-brazil/
Salesforce Research. "Share of business-to-business (B2B) organizations investing in digital commerce channels in Brazil in 2022, by channel." Chart. July 27, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1344773/digital-commerce-channels-b2b-companies-invested-in-brazil/
Salesforce Research. (2022). Share of business-to-business (B2B) organizations investing in digital commerce channels in Brazil in 2022, by channel. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1344773/digital-commerce-channels-b2b-companies-invested-in-brazil/
Salesforce Research. "Share of Business-to-business (B2b) Organizations Investing in Digital Commerce Channels in Brazil in 2022, by Channel." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1344773/digital-commerce-channels-b2b-companies-invested-in-brazil/
Salesforce Research, Share of business-to-business (B2B) organizations investing in digital commerce channels in Brazil in 2022, by channel Statista, https://www.statista.com/statistics/1344773/digital-commerce-channels-b2b-companies-invested-in-brazil/ (last visited October 31, 2024)
Share of business-to-business (B2B) organizations investing in digital commerce channels in Brazil in 2022, by channel [Graph], Salesforce Research, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1344773/digital-commerce-channels-b2b-companies-invested-in-brazil/