GMV distribution in Ukraine 2019, by traffic type

Published by A. Melkadze, Jan 12, 2022
Financial comparison sites were the second major source of the gross merchandise value in Ukraine after cashback. The latter accounted for over 40 percent of the GMV in the country over 2019.

Gross merchandise value (GMV)* distribution in Ukraine in 2019, by traffic type

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Release date

July 2020

Region

Ukraine

Survey time period

2019

Supplementary notes

* Gross merchandise value or gross merchandise volume is a term most commonly used by e-commerce companies to indicate a total sales value over a certain time frame, typically measured quarterly or yearly.

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