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Breakdown of mobile shoppers in China Q2 2020, by city tier

Published by
Yihan Ma,
Sep 7, 2022
As of the second quarter of 2020, around 18.5 percent of China's online shoppers were located in first-tier cities. Meanwhile, approximately 24 percent of online shopping users were from third-tier cities or below. China's lower-tier market acted as a new growth engine for consumption.

Distribution of leading mobile shopping e-commerce application users in China as of 2nd quarter 2020, by city tier

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Source

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In cooperation with
Analysys
Release date

August 2020

Region

China

Survey time period

Q2 2020

Supplementary notes

First-tier cities (also called beyond first-tier cities) refer to Beijing, Shanghai, Guangzhou, and Shenzhen.

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Leading e-commerce enterprises

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Current trends in e-commerce

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E-commerce consumer demographics

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