Leading big box and department stores in the U.S. on social media 2019
From January to November 2019, the most popular big box or department store on social media in the United States was Sephora. The cosmetics chain had a total of 70.9 million actions taken and an audience of 38.7 million users on social media. The second-most popular store was ULTA Beauty, with 16 million actions taken on social media and an online audience of 9.9 million users.