Most popular U.S. retail brands on social media 2019
In November 2019, the most popular retail brand in the United States, with 42,4 million cross-platform social media actions, was Fashion Nova. Fashion Nova is a fast fashion retail company that was founded in 2006 and headquartered in Los Angeles, California. Additionally, the second most-popular retail brand in the U.S. was Victoria's Secret, with 35.6 million cross-platform social media actions. The month of November in the United States ends with the Black Friday shopping holiday, and kicks off the holiday shopping season.