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Preferred social media among Italians to follow museums 2020, by age group

According to a survey published in 2020, Facebook was the most popular social media among Italians aged 35 years and older to follow museums, galleries, and similar cultural institutions online. For instance, about seven in ten respondents aged between 35 and 44 years claimed to use this platform to check the online content published by such cultural institutions. By contrast, Instagram was as popular as Facebook among interviewees aged between 18 and 34 years.

Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by age group

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In cooperation with
YouGov Italy
Release date

September 2020



Survey time period

September 15-16, 2020

Number of respondents

1,011 respondents

Age group

18 years and older

Supplementary notes

Multiple answers were possible.
The survey question was phrased by the source as follows: "Di solito, quali social media preferisci usare per seguire i contenuti online pubblicati da musei, gallerie o istituti culturali? Seleziona tutte le risposte che ritieni opportune".

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Statistics on "Arts and culture digitization in Italy"

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