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Preferred social media among Italians to follow museums 2020, by macro-region

According to a survey published in 2020, Facebook was the most popular social media among Italians to follow museums, galleries, and similar cultural institutions online. Moreover, this platform was especially used by interviewees from the Islands (Sicily, Sardinia). About seven in ten respondents from this macro-region claimed to use Facebook to check the online content published by museums. Furthermore, roughly half of respondents from the South followed museums and similar cultural institutions on Instagram.

Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by macro-region of origin

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Source

In cooperation with
YouGov Italy
Release date

September 2020

Region

Italy

Survey time period

September 15-16, 2020

Number of respondents

1,011 respondents

Age group

18 years and older

Supplementary notes

Multiple answers were possible.
The survey question was phrased by the source as follows: "Di solito, quali social media preferisci usare per seguire i contenuti online pubblicati da musei, gallerie o istituti culturali? Seleziona tutte le risposte che ritieni opportune".

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Statistics on "Arts and culture digitization in Italy"

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