Share of museums having a social media account 2017-2020, by platform

What is the most used social media among Italian museums? From 2017 to 2020, the share of Italian museums having a Facebook account rose steadily. As of 2020, about 76 percent of these cultural institutions claimed to have a Facebook profile. Moreover, data show that museums in Italy used more Facebook than Instagram, as less than a half of the institutions involved in the survey stated to have an Instagram account in 2020.

Average number of posts published on social media

When looking at the average number of posts published by Italian museums on social media, data reveal that Instagram was less used than both Facebook and Twitter. Overall, Italian museums published an average of 57 posts on Facebook as of April 2020.

Museums in the digital era

In 2020, although most Italian museums were online, less than a half of them had an own website. In fact, in most of the cases they relied on either singles pages or entire sites within other institutional websites. As of the same year, most Italian museums digitalized at least part of their collections.

Share of museums having a social media account in Italy from 2017 to 2020, by platform

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

In cooperation with
Osservatori Digital Innovation
Release date

July 2020

Region

Italy

Survey time period

2017 to 2020

Number of respondents

476 respondents

Special properties

Italian museums, monuemnts, and archaeological areas

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Museums in Italy"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.