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Italy: share of museums having an institutional account on social media 2017-2018

Distribution of museums having a social media account in Italy in the season 2017-2018, by platform

by Statista Research Department, last edited Sep 12, 2019
Italy: share of museums having an institutional account on social media 2017-2018 What is the most used social media among Italian museums? In the season 2017-2018, Facebook was the most popular social media platform among Italian museums with an institutional social media account. According to the study, Italian museums with an official Facebook page accounted for approximately 54 percent of all museums in Italy using a social media platform over the period considered. Moreover, Italian museums preferred to use Twitter rather than Instagram in the selected season.

Most popular museums on Facebook and best online performance

Considering that Facebook was the most used social media by Italian museums in the season 2017-2018, it is interesting to understand which Italian museums were the most popular on this social media over the period considered. According to data, Fort Bard, Museum Egizio, and National Gallery of Umbria were the most popular museums on Facebook in 2017. Overall, the Museum Egizio recorded the best online performance among Italian museums in 2017.

The online presence of Italian museums

In 2018, although most Italian museums were online, the majority of them did not have an own website. In fact, in most of the cases they relied on either singles pages or entire sites within other institutional websites in the selected year.
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Distribution of museums having a social media account in Italy in the season 2017-2018, by platform

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