In Italy, in 2020, video content generated 3.2 billion euros, overrating digital advertising market value, which amounted to 2.4 million euros. Furthermore, in that year, gaming and entertaining generated 3.1 million euros.
Advertising and digital content market value in Italy in 2020 by category (in million euros)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Statistics on Arts and culture digitization in Italy
Advertising and digital content
3
Application of digital technologies
5
- Premium Statistic Share of museums providing AR technologies Italy 2020
- Premium Statistic Share of museums providing VR technologies in Italy 2020
- Premium Statistic Share of museums providing video game tools in Italy 2020
- Premium Statistic Share of museums providing QR codes or Beacon technologies in Italy 2020
- Premium Statistic Share of museums providing chatbots in Italy 2020
Social media usage
6
- Premium Statistic Share of museums having a social media account 2017-2020, by platform
- Premium Statistic Average number of posts published by museums on social media 2019-2020, by platform
- Premium Statistic Share of museums with a social media & digital marketing manager in Italy 2020
- Premium Statistic Preferred social media among Italians to follow museums 2020, by gender
- Premium Statistic Preferred social media among Italians to follow museums 2020, by age group
- Premium Statistic Preferred social media among Italians to follow museums 2020, by macro-region
Social media presence
6
- Premium Statistic Breakdown of the Colosseum's social media fan base October 2020
- Premium Statistic Breakdown of the Uffizi Galleries' social media fan base October 2020
- Premium Statistic Breakdown of the Pompeii archeological sites' social media fan base October 2020
- Premium Statistic Breakdown of the Museo Egizio - Turin's social media fan base October 2020
- Premium Statistic Breakdown of the Royal Palace of Caserta social media fan base October 2020
- Premium Statistic Breakdown of the Palace of Venaria social media fan base October 2020
Google Arts & Culture
3
Digital cultural activities
3
Further related statistics
16
- Digital advertising expenditure in Germany 2008-2015, by medium
- Digital share of ad spend in France 2019-2022
- Digital share of advertising spending in Bulgaria 2008-2015
- Digital advertising expenditure in Hungary 2008-2015, by medium
- Digital share of ad spend in Germany 2020-2021
- Digital advertising expenditure in Poland 2010-2015, by medium
- Digital share of advertising spending in Poland 2008-2015
- Digital advertising expenditure in Russia 2020, by segment
- Digital ad spend in Finland 2021, by format
- Digital share of advertising spending in Russia 2008-2015
- Digital advertising spending in Ukraine 2021, by format
- El Salvador: Largest alcohol digital advertisers 2019
- Uruguay: largest optics digital advertisers 2019
- Time spent using digital media Japan 2019, by age group
- Uruguay: largest home security systems digital advertisers 2019
- Soap, organic surface-active agents: sales value in the United Kingdom (UK) 2010-2021
Further Content: You might find this interesting as well
Statistics
- Digital advertising expenditure in Germany 2008-2015, by medium
- Digital share of ad spend in France 2019-2022
- Digital share of advertising spending in Bulgaria 2008-2015
- Digital advertising expenditure in Hungary 2008-2015, by medium
- Digital share of ad spend in Germany 2020-2021
- Digital advertising expenditure in Poland 2010-2015, by medium
- Digital share of advertising spending in Poland 2008-2015
- Digital advertising expenditure in Russia 2020, by segment
- Digital ad spend in Finland 2021, by format
- Digital share of advertising spending in Russia 2008-2015
- Digital advertising spending in Ukraine 2021, by format
- El Salvador: Largest alcohol digital advertisers 2019
- Uruguay: largest optics digital advertisers 2019
- Time spent using digital media Japan 2019, by age group
- Uruguay: largest home security systems digital advertisers 2019
- Soap, organic surface-active agents: sales value in the United Kingdom (UK) 2010-2021
ASSINTEL. (July 6, 2021). Advertising and digital content market value in Italy in 2020 by category (in million euros) [Graph]. In Statista. Retrieved February 09, 2023, from https://www.statista.com/statistics/793817/advertising-and-digital-content-market-value-by-category-in-italy/
ASSINTEL. "Advertising and digital content market value in Italy in 2020 by category (in million euros)." Chart. July 6, 2021. Statista. Accessed February 09, 2023. https://www.statista.com/statistics/793817/advertising-and-digital-content-market-value-by-category-in-italy/
ASSINTEL. (2021). Advertising and digital content market value in Italy in 2020 by category (in million euros). Statista. Statista Inc.. Accessed: February 09, 2023. https://www.statista.com/statistics/793817/advertising-and-digital-content-market-value-by-category-in-italy/
ASSINTEL. "Advertising and Digital Content Market Value in Italy in 2020 by Category (in Million Euros)." Statista, Statista Inc., 6 Jul 2021, https://www.statista.com/statistics/793817/advertising-and-digital-content-market-value-by-category-in-italy/
ASSINTEL, Advertising and digital content market value in Italy in 2020 by category (in million euros) Statista, https://www.statista.com/statistics/793817/advertising-and-digital-content-market-value-by-category-in-italy/ (last visited February 09, 2023)
Advertising and digital content market value in Italy in 2020 by category (in million euros) [Graph], ASSINTEL, July 6, 2021. [Online]. Available: https://www.statista.com/statistics/793817/advertising-and-digital-content-market-value-by-category-in-italy/