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Average number of posts published by museums on social media 2019-2020, by platform

Between December 2019 and April 2020, museums and public cultural institutions in Italy published on average more posts on Twitter than on Facebook or Instagram. During the months of national lockdown, when museums and other cultural institutions in Italy had to close to the public due to the coronavirus pandemic, the number of average posts published on Twitter roughly doubled. A similar trend also concerned the posts published on both Facebook and Instagram.

Average number of posts published on social media by museums and similar cultural institutions in Italy from December 2019 to April 2020, by platform

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Source

In cooperation with
Osservatori Digital Innovation
Release date

May 2020

Region

Italy

Survey time period

December 2019 to April 2020

Number of respondents

100 respondents

Special properties

Museums and public cultural institutions

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Statistics on "Museums in Italy"

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