Italy: share of museums using AR technologies 2020

In 2020, only few museums, galleries, and similar cultural institutions in Italy provided Augmented Reality (AR) technologies. Data show that only seven percent of the museums involved in the survey offered this digital tool to its audience. However, 54 percent of cultural institutions claimed that they are planning to implement this technology in the future.

Distribution of museums, galleries, and similar cultural institutions providing Augmented Reality (AR) technologies in Italy in 2020

Characteristic	Share of museums, galleries, and similar institutions
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Release date

May 2020

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Region

Italy

Survey time period

2020

Number of respondents

403 respondents

Special properties

Museums, galleries, archeological sites, monumental complexes, and other cultural institutions*

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

*The source specifies the breakdown of the survey sample:
Museums, galleries, archives: 77 percent.
Monuments, monumental complexes: 7 percent.
Archeological sites or parks: 7 percent.
Other cultural institutions: 9 percent.

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