Colombia: consumer reaction when preferred brands are out of stock 2020

According to a survey carried out in Colombia during March 2020, the majority of respondents, 66.1 percent, said that they would buy another brand in case they did not find their preferred one. In contrast, nearly 24 percent said they would go to another place to buy the specific brand.
During the same survey, nearly 57 percent of respondents preferred to do grocery shopping at D1, a hard discount supermarket operated by Koba Colombia S.A.S.

What will you do if the brand you usually buy is not available?

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Release date

April 2020



Survey time period

May 13 to 16, 2020

Number of respondents

610 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The original question was "¿Qué harías o que hiciste si al momento de comprar el producto que tenías pensado no encontraste disponible tu marca habitual?"

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Statistics on "Supermarkets in Colombia"

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