In 2023, the bakery brand Bimbo was the leading food brand in Latin America with 567.9 million Consumer Reach Points (CRP). Ranking second was Maggi, wit 479 milion CRPs, followed by Sadia, with 387 million CRPs.
The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel, & Kantar. (June 11, 2024). Leading food brands in Latin America in 2023 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/1069340/most-popular-food-brands-latin-america-by-reach/
Kantar Worldpanel, und Kantar. "Leading food brands in Latin America in 2023 (in million Consumer Reach Points)." Chart. June 11, 2024. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/1069340/most-popular-food-brands-latin-america-by-reach/
Kantar Worldpanel, Kantar. (2024). Leading food brands in Latin America in 2023 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/1069340/most-popular-food-brands-latin-america-by-reach/
Kantar Worldpanel, and Kantar. "Leading Food Brands in Latin America in 2023 (in Million Consumer Reach Points)." Statista, Statista Inc., 11 Jun 2024, https://www.statista.com/statistics/1069340/most-popular-food-brands-latin-america-by-reach/
Kantar Worldpanel & Kantar, Leading food brands in Latin America in 2023 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1069340/most-popular-food-brands-latin-america-by-reach/ (last visited September 16, 2024)
Leading food brands in Latin America in 2023 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, & Kantar, June 11, 2024. [Online]. Available: https://www.statista.com/statistics/1069340/most-popular-food-brands-latin-america-by-reach/
