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Colombia: most popular home care brands 2021

Published by Statista Research Department, Mar 20, 2023
In 2021, Familia was the leading home care brand in Colombia with 38 million Consumer Reach Points (CRP), followed by Rey, with 23 million CRP.

Familia, operated by Grupo Familia, is a Colombian consumer goods company and pulp and paper manufacturer headquartered in Medellín. Familia produces and distributes personal care products.

Leading home care brands in Colombia in 2021 (in million Consumer Reach Points)

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Release date

May 2022

Region

Colombia

Survey time period

November 2021 to October 2021

Supplementary notes

The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

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