In 2022, Brazil was named the most creative advertising market in Latin America, scoring over 1.6 thousand points in the presented creativity ranking. Mexico and Argentina followed with around 730 and 677 points, respectively.
Most creative advertising markets in Latin America in 2022
(index score)
The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It tracks the results of effectiveness award shows around the world, and acts as a benchmark for excellence in effectiveness, allowing marketers to compare their performance with that of their peers."
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WARC. (October 11, 2023). Most creative advertising markets in Latin America in 2022 (index score) [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1180182/most-creative-advertising-markets-latin-america/
WARC. "Most creative advertising markets in Latin America in 2022 (index score)." Chart. October 11, 2023. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1180182/most-creative-advertising-markets-latin-america/
WARC. (2023). Most creative advertising markets in Latin America in 2022 (index score). Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1180182/most-creative-advertising-markets-latin-america/
WARC. "Most Creative Advertising Markets in Latin America in 2022 (Index Score)." Statista, Statista Inc., 11 Oct 2023, https://www.statista.com/statistics/1180182/most-creative-advertising-markets-latin-america/
WARC, Most creative advertising markets in Latin America in 2022 (index score) Statista, https://www.statista.com/statistics/1180182/most-creative-advertising-markets-latin-america/ (last visited September 20, 2024)
Most creative advertising markets in Latin America in 2022 (index score) [Graph], WARC, October 11, 2023. [Online]. Available: https://www.statista.com/statistics/1180182/most-creative-advertising-markets-latin-america/