The source forecast that, in 2024, TV – including connected TV (CTV) – advertising spending in Latin America will grow by little more than five percent, following an increase of nearly seven percent a year earlier. Brazil, Mexico, and Argentina were Latin America's leading ad markets by ad expenditure.
Annual change in TV advertising spending in Latin America in 2023 and 2024
Characteristic
Annual change in ad spend
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GroupM. (December 4, 2023). Annual change in TV advertising spending in Latin America in 2023 and 2024 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1441271/annual-change-tv-ad-spend-latin-america/
GroupM. "Annual change in TV advertising spending in Latin America in 2023 and 2024." Chart. December 4, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1441271/annual-change-tv-ad-spend-latin-america/
GroupM. (2023). Annual change in TV advertising spending in Latin America in 2023 and 2024. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1441271/annual-change-tv-ad-spend-latin-america/
GroupM. "Annual Change in Tv Advertising Spending in Latin America in 2023 and 2024." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1441271/annual-change-tv-ad-spend-latin-america/
GroupM, Annual change in TV advertising spending in Latin America in 2023 and 2024 Statista, https://www.statista.com/statistics/1441271/annual-change-tv-ad-spend-latin-america/ (last visited September 01, 2024)
Annual change in TV advertising spending in Latin America in 2023 and 2024 [Graph], GroupM, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1441271/annual-change-tv-ad-spend-latin-america/