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Share of organic traffic on general retailer websites in France 2020

As many general retailers or mass distribution channels experienced an exponential growth during the months of the COVID-19 induced lockdown in France, the source wanted to measure the share of organic traffic of the different retailers websites. Thus, we note that around 61 percent of visits to came from organic traffic, that is to say, visits coming from search engines such as Google or Bing. The “minor” competitors in the sector have clearly understood that the fight against the big names (and their direct traffic) requires an elaborate keyword strategy.

Share of organic (search) traffic on French mass distribution websites in March 2020

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Release date

May 2020



Survey time period

March 2020

Supplementary notes

Organic traffic is defined as visitors coming from a search engine, such as Google or Bing.

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Statistics on "State of SEO strategies in France"

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