GAFAM companies' website bounce rate in France 2019

Bounce rate on GAFAM companies' website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019

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Source

Release date

March 2020

Region

France

Survey time period

December 2019

Special properties

GAFAM companies*

Supplementary notes

* The companies referred to as GAFAM represent the five web giants - Google, Apple, Facebook, Amazon and Microsoft - which are the five major American firms (founded between the last quarter of the 20th century and the beginning of the 21st century) that dominate the digital world.

Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site.

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