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Average expenditure of Black Friday week online shoppers in France 2017-2019

The announcement of containment in 2020 has already launched the battle of Back Friday purchases and Christmas gifts earlier than previous editions in France. During the Black Friday week, which essentially comprises the Black Friday, followed by the Cyber Monday, the average expenditure has remained between 170 euros and 176 euros over the past three years. Thus, from the sample of French people who had made a purchase during the sales week, the average expense in 2019 fell by about five euros since it's peak in 2018.

Average amount spent by French online shoppers during the Black Friday week from 2017 to 2019

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Release date

November 2020



Survey time period

November 2017; November 2018; November 2019

Number of respondents

215,975 respondents

Supplementary notes

the source adds the following information: "online purchases made by 215,975 panelists from the 122 non-food brands within the scope of the study".

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Statistics on "Online sales seasons in France"

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