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Main influencer categories in the UK 2020

Published by H. Tankovska, Jan 28, 2021
In a 2020 survey of influencers and bloggers in the UK, 20 percent of respondents said they created lifestyle content, making it the most popular influencer category. This was followed by influencing about travel and about food.

Main categories for influencing in the United Kingdom (UK) in 2020

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Sources

Release date

May 2020

Region

United Kingdom

Survey time period

2020

Number of respondents

482 respondents

Supplementary notes

The source makes the following comment about the survey: "To reach this group of influencers an online survey was sent to an initial list of 5,805 influencers from the Vuelio Database. This resulted in 482 usable responses which represents a response rate of 8.3%. As the database is represented by those owning and managing their own channel (98% of respondents), those who influence on behalf of organisations are under-represented and may have different views and behaviours than those represented here."

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