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Main influencer categories in the UK 2020

Main categories for influencing in the United Kingdom (UK) in 2020

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Release date

May 2020


United Kingdom

Survey time period


Number of respondents

482 respondents

Supplementary notes

The source makes the following comment about the survey: "To reach this group of influencers an online survey was sent to an initial list of 5,805 influencers from the Vuelio Database. This resulted in 482 usable responses which represents a response rate of 8.3%. As the database is represented by those owning and managing their own channel (98% of respondents), those who influence on behalf of organisations are under-represented and may have different views and behaviours than those represented here."

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Statistics on "User-generated content in the United Kingdom (UK)"

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