In a 2020 survey of influencers and bloggers in the UK, 20 percent of respondents said they created lifestyle content, making it the most popular influencer category. This was followed by influencing about travel and about food.
Main categories for influencing in the United Kingdom (UK) in 2020
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Revenue of Anti Brandpeople 2014-2018
- Share of Instagram influencers using follow or unfollow mechanics UAE 2020 by tier
- Share of Instagram influencers using follow or unfollow mechanics Israel 2020 by tier
- Share of Instagram influencers who artificially inflate comments in UAE 2020 by tier
- Share of Instagram influencers in UAE 2020 by tier
- Share of Indian Instagram influencers engaged in follower fraud 2020 by tier
- Share of average interactions per Instagram post in Israel 2020 by tier
- Share of Instagram influencers involved in fraud in Israel 2020 by tier
- Average Instagram interactions per post India 2020 by influencer tier
- Number of Instagram quality audience in Israel in 2020 by leading influencers
- Share of average Instagram engagement rate in Israel 2020 by tier
- Share of Instagram influencers involved in fraud in UAE 2020 by tier
- Share of Instagram influencers who bought followers in UAE 2020 by tier
- Share of fraudulent Indian Instagram creators 2021, by influencer tier
- Share of average Instagram engagement rate in Israel 2020 by leading influencers
- Willingness to pay for sustainable fashion in the UK 2021
- Agriculture: financial risk rating of small & medium enterprises in the UK 2014-2019
- Projection of the retail price of aviation kerosene in the UK 2015-2035
Vuelio. (May 30, 2020). Main categories for influencing in the United Kingdom (UK) in 2020 [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/1191930/main-influencer-categories-uk/
Vuelio. "Main categories for influencing in the United Kingdom (UK) in 2020." Chart. May 30, 2020. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/1191930/main-influencer-categories-uk/
Vuelio. (2020). Main categories for influencing in the United Kingdom (UK) in 2020. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/1191930/main-influencer-categories-uk/
Vuelio. "Main Categories for Influencing in The United Kingdom (Uk) in 2020." Statista, Statista Inc., 30 May 2020, https://www.statista.com/statistics/1191930/main-influencer-categories-uk/
Vuelio, Main categories for influencing in the United Kingdom (UK) in 2020 Statista, https://www.statista.com/statistics/1191930/main-influencer-categories-uk/ (last visited June 25, 2022)