Pinterest: distribution of global audiences 2023, by gender

Published by
Stacy Jo Dixon,
Feb 24, 2023
Pinterest, founded in 2009 and headquartered in San Francisco, California, is an image oriented social media platform. As of January 2023, 76.2 percent of Pinterest audiences were female and just over 17 percent were male.

Distribution of Pinterest users worldwide as of January 2023, by gender

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Release date

January 2023

Region

Worldwide

Survey time period

January 2023

Age group

13 years and older

Special properties

refers to addressable ad audience

Supplementary notes

*Pinterest publishes data for users of "unspecified" gender, in addition to "male" and "female", so figures for male and female will not sum up to 100 percent.

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