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Share of purchases made through Amazon in France during Black Friday 2017-2020

Major online shopping events such as the Black Friday or even the French days greatly contribute to the end of year sales value of various online pure players. With Amazon being one of the biggest players in the field in France, the source wanted to assess the share of purchases made through Amazon during Black Friday over the years. Thus, since 2017 the share remained above 30 percent with a slight increase to 34 percent in 2019.

Share of items sold through the Amazon website during Black Friday promotions in France from 2017 to 2020

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Source

Release date

December 2020

Region

France

Survey time period

November 24, 2017; November 23, 2018; November 29, 2019; December 4, 2020

Number of respondents

222,225 respondents

Special properties

Purchases made from 126 brands*

Supplementary notes

* The list of the 126 shops from which 222,225 panelists made purchases from can be found in the methodology of the source

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Statistics on "Online sales seasons in France"

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