SVOD penetration rate in U.S. homes 2014-2022

Published by
Julia Stoll,
Aug 10, 2023
In 2022, the penetration rate of subscription video-on-demand (SVOD) was 83 percent in the United States. The share of SVOD users in U.S. homes has increased by over 30 percent since 2014. Having multiple video-on-demand subscriptions was less popular, but has been increasing as well: nearly two in three U.S. people subscribed to two or more video streaming services in 2022, up from 16 percent in 2014.

Share of subscription video-on-demand (SVOD) users in the United States from 2014 to 2022

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Release date

August 2022

Region

United States

Survey time period

2014 to 2022

Number of respondents

2,000*

Age group

18 years and older

Method of interview

Telephone interviews and online survey

Supplementary notes

*The number of respondents refer to the survey period in 2022.

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