According to a survey by Rakuten Insight in May 2023, the majority of female and male respondents admitted to following at least one influencer on social media. Overall, female participants were found to know more about social media influencers compared to the males, with 73 percent following at least one influencer.
Share of people that follow at least one social media influencer in India in May 2023, by gender
Characteristic
Female
Male
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Rakuten Insight. (June 12, 2023). Share of people that follow at least one social media influencer in India in May 2023, by gender [Graph]. In Statista. Retrieved September 10, 2024, from https://www.statista.com/statistics/1201253/india-share-of-social-media-influencer-followers-by-gender/
Rakuten Insight. "Share of people that follow at least one social media influencer in India in May 2023, by gender." Chart. June 12, 2023. Statista. Accessed September 10, 2024. https://www.statista.com/statistics/1201253/india-share-of-social-media-influencer-followers-by-gender/
Rakuten Insight. (2023). Share of people that follow at least one social media influencer in India in May 2023, by gender. Statista. Statista Inc.. Accessed: September 10, 2024. https://www.statista.com/statistics/1201253/india-share-of-social-media-influencer-followers-by-gender/
Rakuten Insight. "Share of People That Follow at Least One Social Media Influencer in India in May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201253/india-share-of-social-media-influencer-followers-by-gender/
Rakuten Insight, Share of people that follow at least one social media influencer in India in May 2023, by gender Statista, https://www.statista.com/statistics/1201253/india-share-of-social-media-influencer-followers-by-gender/ (last visited September 10, 2024)
Share of people that follow at least one social media influencer in India in May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201253/india-share-of-social-media-influencer-followers-by-gender/
