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Share of users of selected social networks in the United States 2019-2024

As of October 2020, TikTok's penetration rate was expected to reach over 31 percent in 2020, up from 17.3 percent the previous year. The penetration rate of TikTok was projected to further increase the following years, competing with Snapchat by 2024. Snapchat and TikTok were forecast to have penetration rates of 39.6 percent and 39.3 percent, respectively. Instagram was expected to remain the most used app out of the three, with a 57.5 percent penetration rate by 2024.

Share of users of selected social networks forecast in the United States from 2019 to 2024

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Release date

February 2021


United States

Survey time period

October 2020

Supplementary notes

* TikTok forecast as of August 2020. The rest of the data show a forecast as of October 2020.
The source adds the following information: "Mobile phone users of any age who access their Snapchat account via mobile phone app at lest once per month, and internet users of any age who access their TikTok or Instagram account via any device at least once per month."

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