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Ways in which CDPs are used by marketers in the U.S. 2020

In a survey conducted among U.S. marketers in March 2020, respondents were asked about how they were using or going to use a customer data platform (CDP). According to 42 percent of surveyed marketers their CDPs served as customer data repositories (used mainly for storing the data, stitching identities and analytics) and simultaneously as a data activation tool at the segment level. All in all the survey found that 50 percent of marketers were using a CDP.

Leading ways to use a customer data platform (CDP) according to marketing professionals in the United States as of March 2020

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Release date

April 2020


United States

Survey time period

February 20 to March 27, 2020

Number of respondents

71 respondents

Method of interview

Online survey

Supplementary notes

88 percent of respondents were located in the United States.
Question: How do you use or plan to use your CDP?

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Statistics on "Marketing personalization in the U.S."

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