In a survey conducted among U.S. marketers in March 2020, respondents were asked about how they were using or going to use a customer data platform (CDP). According to 42 percent of surveyed marketers their CDPs served as customer data repositories (used mainly for storing the data, stitching identities and analytics) and simultaneously as a data activation tool at the segment level. All in all the survey found that 50 percent of marketers were using a CDP.
Leading ways to use a customer data platform (CDP) according to marketing professionals in the United States as of March 2020
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Evergage. (April 22, 2020). Leading ways to use a customer data platform (CDP) according to marketing professionals in the United States as of March 2020 [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/1208511/cdp-usage-ways-marketers/
Evergage. "Leading ways to use a customer data platform (CDP) according to marketing professionals in the United States as of March 2020." Chart. April 22, 2020. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/1208511/cdp-usage-ways-marketers/
Evergage. (2020). Leading ways to use a customer data platform (CDP) according to marketing professionals in the United States as of March 2020. Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/1208511/cdp-usage-ways-marketers/
Evergage. "Leading Ways to Use a Customer Data Platform (Cdp) According to Marketing Professionals in The United States as of March 2020." Statista, Statista Inc., 22 Apr 2020, https://www.statista.com/statistics/1208511/cdp-usage-ways-marketers/
Evergage, Leading ways to use a customer data platform (CDP) according to marketing professionals in the United States as of March 2020 Statista, https://www.statista.com/statistics/1208511/cdp-usage-ways-marketers/ (last visited May 27, 2022)
