Countryside attractions use of online marketing in Great Britain 2012, by type

This statistic displays the share of countryside attractions in Great Britain that use online marketing tools, by type, in 2012. Use of Facebook for online marketing purposes was most common among rural attractions businesses, with 53 percent of visitor attractions businesses reporting having a social media presence on this network.

Share of countryside attractions using online marketing tools in Great Britain in 2012, by type

Share of respondents
Are on Facebook53%
Are on Twitter43%
Have e-newsletters25%
operate online blogs14%
Have a mobile-optimised website9%
Have mobile apps7%
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Release date

January 2013


United Kingdom (Great Britain)

Survey time period


Supplementary notes

Publication date not specified. Survey base, methodology and characteristics not provided.

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Statistics on "Social media marketing"

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