Italy: customer profiling marketing strategies 2017, by percentage
This statistic displays the customer profiling marketing strategies put in place by B2C businesses in Italy in 2017. According to survey results, giving the customer a reward for answering to survey’s questions was used by 57 percent of businesses, while 43 percent of them gave a reward in case of profile updating. Only 10 percent of asked companies acquired data on customer external online behavior.
