Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Italy: customer profiling marketing strategies 2017, by percentage

Customer profiling marketing strategies put in place by B2C companies in Italy in 2017, by percentage

by Daniela Coppola, last edited May 4, 2018
Italy: customer profiling marketing strategies 2017, by percentage This statistic displays the customer profiling marketing strategies put in place by B2C businesses in Italy in 2017. According to survey results, giving the customer a reward for answering to survey’s questions was used by 57 percent of businesses, while 43 percent of them gave a reward in case of profile updating. Only 10 percent of asked companies acquired data on customer external online behavior.
Show more

Customer profiling marketing strategies put in place by B2C companies in Italy in 2017, by percentage

Share of respondents
--
--
--
--
--
Share of respondents
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Download Settings Share
Download started
Please be patient - this may take a moment
by Daniela Coppola, last edited May 4, 2018
This statistic displays the customer profiling marketing strategies put in place by B2C businesses in Italy in 2017. According to survey results, giving the customer a reward for answering to survey’s questions was used by 57 percent of businesses, while 43 percent of them gave a reward in case of profile updating. Only 10 percent of asked companies acquired data on customer external online behavior.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Digital marketing in Italy
Digital marketing in Italy

All Information
in one Presentation

Digital marketing in Italy

Everything On "Digital marketing in Italy" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Digital marketing in Italy"
  • Overview
  • E-mail marketing
  • Social media marketing
  • Content marketing
  • Other industry trends
The most important statistics
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.