In a February 2020 survey of consumers in the United States and the United Kingdom, participants were asked how important it was for them to see personalized content. According to 12 percent of responding consumers, seeing personalized content such as recommendations, offers or experiences was very important to them. Further 30 percent of consumers said it was somewhat important for them to see personalized content online.
Importance of seeing personalized content according to consumers in the United States and the United Kingdom as of February 2020
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Statistics on Marketing personalization in the United States
Overview
4
- Premium Statistic CX personalization & optimization revenue worldwide 2020-2026
- Premium Statistic Level of integration of personalization technology within tech stacks worldwide 2021
- Premium Statistic Success of personalization among businesses worldwide 2021
- Premium Statistic Leading approaches to content-led communications worldwide 2022
Marketer insights
6
- Premium Statistic Leading marketing priorities according to U.S. CMOs 2021
- Premium Statistic Leading technologies planned to be deployed by marketers in the U.S. 2021
- Premium Statistic Share of content personalized for customers among U.S. organizations 2021
- Premium Statistic B2C revenue derived from personalization in the U.S. 2021, by company type
- Premium Statistic Leading motivations of U.S. marketers to work with retail media networks 2021
- Premium Statistic Impact of cookie deprecation on consumers in the U.S. 2020
Consumer insights
8
- Premium Statistic Consumer attitude to ads of selected products and service types in the U.S. 2022
- Premium Statistic Consumer expectations of advertising in the U.S. 2021
- Premium Statistic Attitude towards personalized ads in the U.S. 2022
- Premium Statistic Marketing technologies seen as favorable by consumers in the U.S. 2021
- Premium Statistic Share of U.S. consumers who expect personalized content 2021
- Premium Statistic Importance of marketing personalization for consumers in the U.S. 2021
- Premium Statistic Impact of personalization on future online shopping behavior in the U.S. 2022
- Premium Statistic Factors driving Gen Z engagement with new brands on social media in the U.S. 2022
Data usage
8
- Premium Statistic U.S. marketing data spend 2017-2021
- Premium Statistic Leading purposes of intent data according to marketers in the U.S. 2022
- Premium Statistic Benefits motivating consumers towards loyalty programs in the U.S. 2022
- Premium Statistic Consumers comfortable sharing data to create personalized ads in North America 2021
- Premium Statistic Data consumers share to get personalized ads in the U.S. 2021
- Premium Statistic Information advertisers can use to target ads in the U.S. 2022
- Premium Statistic Leading ways brands' actions with data can improve consumer trust in the U.S. 2022
- Premium Statistic Attractiveness of incentives to share personal data in North America 2021
Further related statistics
20
- U.S. consumer expected personalized experiences in exchange for personal data 2017
- Number of personalized message versions created for a given campaign worldwide 2016
- Impact of personalization on future online shopping behavior in the U.S. 2022
- Companies doing well at personalization offline in the U.S. 2017
- North American consumer preference of retail personalization form 2017, by gender
- North American consumer preference of retail personalization form 2017, by age group
- Share of marketers personalizing by age in the U.S. 2017, by channel
- U.S. consumer view of successful offline personalization use 2017, by industry
- Attitude on the use of online activities for personalized marketing Japan 2019
- Attitude on the use of one's purchase history for personalized marketing Japan 2019
- Attitude on the use of personal sources for personalized marketing Japan 2019
- Factors that determine interest in personalized marketing Japan 2019
- Attitude on sharing personal data for personalized marketing Japan 2019
- Awareness of personalized marketing Japan 2019, by age group
- Most effective personalization strategies in the U.S. 2017
- Septeni Holdings' number of employees FY 2015-2021
- Product recommendations on e-commerce fashion sites' homepage in Australia 2021
- Satisfaction with purchase history based product recommendations in the U.S. 2016
- Digital audio ad spend in France 2021, by type
- Forecast: revenue temporary employment agencies Austria 2008-2020
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Statistics
- U.S. consumer expected personalized experiences in exchange for personal data 2017
- Number of personalized message versions created for a given campaign worldwide 2016
- Impact of personalization on future online shopping behavior in the U.S. 2022
- Companies doing well at personalization offline in the U.S. 2017
- North American consumer preference of retail personalization form 2017, by gender
- North American consumer preference of retail personalization form 2017, by age group
- Share of marketers personalizing by age in the U.S. 2017, by channel
- U.S. consumer view of successful offline personalization use 2017, by industry
- Attitude on the use of online activities for personalized marketing Japan 2019
- Attitude on the use of one's purchase history for personalized marketing Japan 2019
- Attitude on the use of personal sources for personalized marketing Japan 2019
- Factors that determine interest in personalized marketing Japan 2019
- Attitude on sharing personal data for personalized marketing Japan 2019
- Awareness of personalized marketing Japan 2019, by age group
- Most effective personalization strategies in the U.S. 2017
- Septeni Holdings' number of employees FY 2015-2021
- Product recommendations on e-commerce fashion sites' homepage in Australia 2021
- Satisfaction with purchase history based product recommendations in the U.S. 2016
- Digital audio ad spend in France 2021, by type
- Forecast: revenue temporary employment agencies Austria 2008-2020
Adobe. (May 26, 2020). Importance of seeing personalized content according to consumers in the United States and the United Kingdom as of February 2020 [Graph]. In Statista. Retrieved March 27, 2023, from https://www.statista.com/statistics/1208600/importance-of-content-personalization-consumers/
Adobe. "Importance of seeing personalized content according to consumers in the United States and the United Kingdom as of February 2020." Chart. May 26, 2020. Statista. Accessed March 27, 2023. https://www.statista.com/statistics/1208600/importance-of-content-personalization-consumers/
Adobe. (2020). Importance of seeing personalized content according to consumers in the United States and the United Kingdom as of February 2020. Statista. Statista Inc.. Accessed: March 27, 2023. https://www.statista.com/statistics/1208600/importance-of-content-personalization-consumers/
Adobe. "Importance of Seeing Personalized Content According to Consumers in The United States and The United Kingdom as of February 2020." Statista, Statista Inc., 26 May 2020, https://www.statista.com/statistics/1208600/importance-of-content-personalization-consumers/
Adobe, Importance of seeing personalized content according to consumers in the United States and the United Kingdom as of February 2020 Statista, https://www.statista.com/statistics/1208600/importance-of-content-personalization-consumers/ (last visited March 27, 2023)
Importance of seeing personalized content according to consumers in the United States and the United Kingdom as of February 2020 [Graph], Adobe, May 26, 2020. [Online]. Available: https://www.statista.com/statistics/1208600/importance-of-content-personalization-consumers/