Importance of personalized content to consumers in the U.S. and the UK 2020
In a February 2020 survey of consumers in the United States and the United Kingdom, participants were asked how important it was for them to see personalized content. According to 12 percent of responding consumers, seeing personalized content such as recommendations, offers or experiences was very important to them. Further 30 percent of consumers said it was somewhat important for them to see personalized content online.
