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Importance of personalized content to consumers in the U.S. and the UK 2020

In a February 2020 survey of consumers in the United States and the United Kingdom, participants were asked how important it was for them to see personalized content. According to 12 percent of responding consumers, seeing personalized content such as recommendations, offers or experiences was very important to them. Further 30 percent of consumers said it was somewhat important for them to see personalized content online.

Importance of seeing personalized content according to consumers in the United States and the United Kingdom as of February 2020

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Release date

May 2020


United Kingdom, United States

Survey time period

February 19 to 21, 2020

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

respondents who own a mobile device

Method of interview

Online survey

Supplementary notes

*800 respondents from the U.S. and 200 respondents from the UK
Question: How important is seeing Personalized products, content, offers, or experiences to you when shopping online or considering a service online?

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Statistics on "Marketing personalization in the U.S."

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