In a February 2020 survey of consumers in the United States and the United Kingdom, participants were asked how important it was for them to see personalized content. According to 12 percent of responding consumers, seeing personalized content such as recommendations, offers or experiences was very important to them. Further 30 percent of consumers said it was somewhat important for them to see personalized content online.
Importance of seeing personalized content according to consumers in the United States and the United Kingdom as of February 2020
*800 respondents from the U.S. and 200 respondents from the UK Question: How important is seeing Personalized products, content, offers, or experiences to you when shopping online or considering a service online?
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Adobe. (May 26, 2020). Importance of seeing personalized content according to consumers in the United States and the United Kingdom as of February 2020 [Graph]. In Statista. Retrieved May 20, 2022, from https://www.statista.com/statistics/1208600/importance-of-content-personalization-consumers/
Adobe. "Importance of seeing personalized content according to consumers in the United States and the United Kingdom as of February 2020." Chart. May 26, 2020. Statista. Accessed May 20, 2022. https://www.statista.com/statistics/1208600/importance-of-content-personalization-consumers/
Adobe. (2020). Importance of seeing personalized content according to consumers in the United States and the United Kingdom as of February 2020. Statista. Statista Inc.. Accessed: May 20, 2022. https://www.statista.com/statistics/1208600/importance-of-content-personalization-consumers/
Adobe. "Importance of Seeing Personalized Content According to Consumers in The United States and The United Kingdom as of February 2020." Statista, Statista Inc., 26 May 2020, https://www.statista.com/statistics/1208600/importance-of-content-personalization-consumers/
Adobe, Importance of seeing personalized content according to consumers in the United States and the United Kingdom as of February 2020 Statista, https://www.statista.com/statistics/1208600/importance-of-content-personalization-consumers/ (last visited May 20, 2022)
