As of May 2020, 88 percent of Generation Z and Millennials respondents stated that the quality of videos was the main reason for viewing short-form mobile videos during COVID-19. A further 79 percent of respondents said that short-form mobile videos pulled them into characters, personalities and storylines.
Reasons to view short-form mobile videos among Generation Z and Millennials during COVID-19 in the United States in 2020
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National Research Group, & Snap Inc.. (July 1, 2020). Reasons to view short-form mobile videos among Generation Z and Millennials during COVID-19 in the United States in 2020 [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/1218002/reasons-for-viewing-short-form-mobile-videos-during-covid19-in-the-us/
National Research Group, und Snap Inc.. "Reasons to view short-form mobile videos among Generation Z and Millennials during COVID-19 in the United States in 2020." Chart. July 1, 2020. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/1218002/reasons-for-viewing-short-form-mobile-videos-during-covid19-in-the-us/
National Research Group, Snap Inc.. (2020). Reasons to view short-form mobile videos among Generation Z and Millennials during COVID-19 in the United States in 2020. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/1218002/reasons-for-viewing-short-form-mobile-videos-during-covid19-in-the-us/
National Research Group, and Snap Inc.. "Reasons to View Short-form Mobile Videos among Generation Z and Millennials during Covid-19 in The United States in 2020." Statista, Statista Inc., 1 Jul 2020, https://www.statista.com/statistics/1218002/reasons-for-viewing-short-form-mobile-videos-during-covid19-in-the-us/
National Research Group & Snap Inc., Reasons to view short-form mobile videos among Generation Z and Millennials during COVID-19 in the United States in 2020 Statista, https://www.statista.com/statistics/1218002/reasons-for-viewing-short-form-mobile-videos-during-covid19-in-the-us/ (last visited June 28, 2022)