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Reasons to view short-form mobile videos during COVID-19 in the United States 2020

Published by S. Dixon, Jan 28, 2022
As of May 2020, 88 percent of Generation Z and Millennials respondents stated that the quality of videos was the main reason for viewing short-form mobile videos during COVID-19. A further 79 percent of respondents said that short-form mobile videos pulled them into characters, personalities and storylines.

Reasons to view short-form mobile videos among Generation Z and Millennials during COVID-19 in the United States in 2020

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Release date

July 2020

Region

United States

Survey time period

May 7-11, 2020.

Number of respondents

1,000 respondents

Age group

13 to 35 years old

Special properties

Generation Z and Millennials; US smartphone owners

Supplementary notes

Generation Z are defined as 13-23 year olds and Millennials are defined as 24-35 year olds.

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