This statistic shows the projected Instagram user growth in the United States from 2017 to 2022. In 2018, the social network's user figures grew by 13.1 percent compared to the previous year. In 2022, the development is estimated to slow to a 4 percent annual growth rate.
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U.S. Instagram user development 2017-2022
Projected annual Instagram user growth in the United States from 2017 to 2022
This statistic shows the projected Instagram user growth in the United States from 2017 to 2022. In 2018, the social network's user figures grew by 13.1 percent compared to the previous year. In 2022, the development is estimated to slow to a 4 percent annual growth rate.
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| Percent change from previous year | |
|---|---|
| 2017 | 28.9% |
| 2018 | 13.1% |
| 2019* | 8.2% |
| 2020* | 6.2% |
| 2021* | 4.5% |
| 2022* | 4% |
| Percent change from previous year | |
|---|---|
| 2017 | 28.9% |
| 2018 | 13.1% |
| 2019* | 8.2% |
| 2020* | 6.2% |
| 2021* | 4.5% |
| 2022* | 4% |
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This statistic shows the projected Instagram user growth in the United States from 2017 to 2022. In 2018, the social network's user figures grew by 13.1 percent compared to the previous year. In 2022, the development is estimated to slow to a 4 percent annual growth rate.
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- Release date
- August 2018
- Region
- United States
- Survey time period
- 2017 to 2018
- Supplementary notes
- Internet users who access their social network via any device at least once per month.
More information
- Region
- United States
- Survey time period
- 2017 to 2018
- Supplementary notes
- Internet users who access their social network via any device at least once per month.
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Statistics on "Instagram"
- Overview
The most important statistics
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)Number of monthly active Instagram users 2013-2018
- Number of daily active Instagram users from October 2016 to September 2017 (in millions)Number of daily active Instagram users 2017
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)Daily active users of Instagram Stories 2019
- Number of Instagram users in the United States from 2017 to 2022 (in millions)Instagram: number of users in the United States 2017-2022
- Projected annual Instagram user growth in the United States from 2017 to 2022U.S. Instagram user development 2017-2022
- Instagram penetration rate in the United States from 2017 to 2022U.S. Instagram usage rate 2017-2022
- Number of Instagram users worldwide from 2016 to 2022 (in millions)Instagram: number of global users 2016-2022
- Price of selected acquisitions by Facebook as of July 2017 (in million U.S. dollars)Price of selected acquisitions by Facebook 2017
- Benchmark
The most important statistics
- Leading countries based on number of Instagram users as of January 2019 (in millions)Countries with the most Instagram users as of October 2019
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018Preferred social networks of U.S. teens 2012-2018
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017Reach of social media used by U.S. teens and young adults 2017
- Mobile audience reach of leading smartphone apps in the United States as of December 2018Reach of most popular U.S. smartphone apps 2018
- Demographics
The most important statistics
- Share of worldwide Millennial internet with an Instagram account from 2014 to 2016Instagram: global Millennial membership 2014-2016
- Distribution of Instagram users worldwide as of January 2019, by age and genderInstagram: distribution of global audiences 2019, by age and gender
- Distribution of Instagram users worldwide as of January 2018, by age groupInstagram: distribution of global audiences 2018, by age group
- Distribution of Instagram users worldwide as of January 2019, by genderInstagram: distribution of global audiences 2019, by gender
- Distribution of Instagram users in the United States as of November 2018, by age groupInstagram user share in the United States 2018, by age group
- Percentage of U.S. adults who use Instagram as of January 2018, by age groupInstagram usage reach in the United States 2018, by age group
- Percentage of U.S. internet users who use Instagram as of January 2018, by annual household income (in U.S. dollars)Instagram usage reach in the United States 2018, by income
- Percentage of U.S. adults who use Instagram as of January 2018, by educational backgroundInstagram usage reach in the United States 2018, by education
- Usage
The most important statistics
- Instagram accounts with the most followers worldwide as of January 2019 (in millions)Instagram accounts with the most followers worldwide 2019
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- Frequency of Instagram use in the United States as of January 2018Instagram usage frequency in the United States 2018
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- Frequency of Instagram use in the United States as of February 2018, by age groupInstagram usage frequency in the United States 2018, by age group
- Most popular tourist attractions worldwide on Instagram as of May 2017, by number of posts (in millions)Most instagrammed tourist attractions worldwide 2017
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017U.S. social commerce reach 2017, by platform
- Share of global internet users who have watched live a stream via Facebook, Instagram, or Twitter in the last month from 3rd quarter 2016 to 2nd quarter 2017Social media live stream audiences worldwide 2016-2017
- Advertising and marketing
The most important statistics
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- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)Number of Instagram business profiles 2016-2017
- Most popular publishers on Instagram as of January 2018, by user engagement (in million interactions)Instagram: most-engaged publishers 2018
- Biggest news and media publishers on Instagram worldwide as of May 2016 and May 2017, by number of videos postedLeading news & media publishers on Instagram worldwide 2016-2017
- Most pictured brands found on Instagram posts worldwide as of July 2017 (in 1,000s)Most pictured brands found on Instagram posts worldwide as of 2017
- Average number of daily brand posts on Instagram as of 4th quarter 2017, by profile sizeAverage daily Instagram brand posts 2017, by profile size
- Average number of monthly brand posts on Instagram from January to December 2017Average monthly Instagram brand posts 2017
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- Influencers
The most important statistics
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- Global Instagram influencer market size from 2017 to 2019 (in billion U.S. dollars)Instagram influencer market size 2017-2019
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)Instagram: number of brand sponsored influencer posts 2016-2019
- Most popular sponsored influencers on Instagram as of July 2017, based on user engagement (in millions)Popular sponsored influencers on Instagram 2017
- Fastest-growing English-language influencers on Instagram as of November 2018, based on follower growth in the past 4 weeksFastest-growing English-language influencers on Instagram 2018
- Average number of engagements per influencer-generated content on Instagram worldwide in 2017, by follower countInstagram: average IGC engagements 2017, by follower count
- Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower countInstagram: average IGC engagement rate 2017, by follower count
- Average number of engagements per branded influencer-generated content on Instagram worldwide in 2017, by follower countInstagram: average branded IGC engagements 2017, by follower count
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Free statistics
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Number of daily active Instagram users from October 2016 to September 2017 (in millions)
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)
- Projected annual Instagram user growth in the United States from 2017 to 2022
- Price of selected acquisitions by Facebook as of July 2017 (in million U.S. dollars)
- Leading countries based on number of Instagram users as of January 2019 (in millions)
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017
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- Share of worldwide Millennial internet with an Instagram account from 2014 to 2016
- Distribution of Instagram users worldwide as of January 2019, by age and gender
- Distribution of Instagram users worldwide as of January 2018, by age group
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- Regional distribution of desktop traffic to Instagram.com as of October 2018, by country
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- Most popular tourist attractions worldwide on Instagram as of May 2017, by number of posts (in millions)
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
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- Biggest news and media publishers on Instagram worldwide as of May 2016 and May 2017, by number of videos posted
- Most pictured brands found on Instagram posts worldwide as of July 2017 (in 1,000s)
- Average number of video and image post user interactions on Instagram as of July 2017, by profile size
- Average number of monthly image posts by brands to Instagram as of December 2017, by profile size
- Average number of monthly video posts by brands to Instagram as of July 2017, by profile size
- Average number of monthly image posts by brands to Instagram from January 2016 to December 2017
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017
- Monthly follower growth of brand Instagram profiles from August to December 2017
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- Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)
- User satisfaction with Instagram in Canada as of January 2015, by age
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Premium Statistics
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