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U.S. Instagram user development 2017-2023
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U.S. Instagram user development 2017-2023
Projected annual Instagram user growth in the United States from 2017 to 2023
by J. Clement,
last edited
Jul 23, 2019
This statistic shows the projected Instagram user growth in the United States from 2017 to 2023. In 2018, the social network's user figures grew by 10.1 percent compared to the previous year. In 2023, the development is estimated to slow to a 3.4 percent annual growth rate.
Projected annual Instagram user growth in the United States from 2017 to 2023
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by J. Clement,
last edited
Jul 23, 2019
This statistic shows the projected Instagram user growth in the United States from 2017 to 2023. In 2018, the social network's user figures grew by 10.1 percent compared to the previous year. In 2023, the development is estimated to slow to a 3.4 percent annual growth rate.
- Show sources information
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- Show publisher information
- Release date
- April 2019
- Region
- United States
- Survey time period
- 2017 to 2019
- Supplementary notes
-
*Forecast
Internet users who access their social network via any device at least once per month.
2017 data from previous publication.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2019
More information
- Region
- United States
- Survey time period
- 2017 to 2019
- Supplementary notes
-
*Forecast
Internet users who access their social network via any device at least once per month.
2017 data from previous publication.
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Social Media & User-Generated Content
Countries with the most Instagram users 2019
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Statistics on "Instagram"
- Overview
The most important statistics
- Projected revenue of Instagram from 2017 to 2019 (in billion U.S. dollars)Estimated annual Instagram revenue 2017-2019
- Projected revenue of Instagram from 1st quarter 2017 to 4th quarter 2020 (in billion U.S. dollars)Estimated quarterly Instagram revenue 2017-2020
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)Number of monthly active Instagram users 2013-2018
- Number of daily active Instagram users from October 2016 to September 2017 (in millions)Number of daily active Instagram users 2017
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)Daily active users of Instagram Stories 2019
- Number of Instagram users in the United States from 2017 to 2023 (in millions)Instagram: number of users in the United States 2017-2023
- Projected annual Instagram user growth in the United States from 2017 to 2023U.S. Instagram user development 2017-2023
- Instagram penetration rate in the United States from 2017 to 2022U.S. Instagram usage rate 2017-2022
- Benchmark
The most important statistics
- Leading countries based on number of Instagram users as of July 2019 (in millions)Countries with the most Instagram users 2019
- Most popular social networks of teenagers in the United States from fall 2012 to spring 2019Preferred social networks of U.S. teens 2012-2019
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017Reach of social media used by U.S. teens and young adults 2017
- Mobile audience reach of leading smartphone apps in the United States as of May 2019Reach of most popular U.S. smartphone apps 2019
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Most followed
The most important statistics
- Instagram accounts with the most followers worldwide as of May 2019 (in millions)Instagram accounts with the most followers worldwide 2019
- Most-followed athletes on Instagram worldwide as of June 2019Athletes with the most Instagram followers worldwide 2019
- Most-followed car brands on Instagram worldwide as of July 2019Most popular car brands on Instagram worldwide 2019
- Most-followed food influencers on Instagram in the United States as of June 2019Most popular food influencers on Instagram in the U.S. 2019
- Most-followed travel influencers on Instagram in the United States as of June 2019Most popular travel influencers on Instagram in the U.S. 2019
- Most-followed wildlife photographers on Instagram worldwide as of June 2019Most popular wildlife photographers on Instagram worldwide 2019
- Most-followed pets on Instagram worldwide as of June 2019 (in millions)Petfluencers with the most Instagram followers worldwide 2019
- Most-followed fashion and beauty influencers on Instagram in the United States as of June 2019Most popular fashion & beauty influencers on Instagram in the U.S. 2019
- Demographics
The most important statistics
- Number of Instagram users in the United States as of August 2018, by age group (in millions)Number of U.S. Instagram users 2016, by age
- Distribution of Instagram users worldwide as of July 2019, by age and genderInstagram: distribution of global audiences 2019, by age and gender
- Distribution of Instagram users worldwide as of July 2019, by age groupInstagram: distribution of global audiences 2019, by age group
- Distribution of Instagram users worldwide as of July 2019, by genderInstagram: distribution of global audiences 2019, by gender
- Distribution of Instagram users in the United States as of May 2019, by age groupInstagram user share in the United States 2019, by age group
- Distribution of Instagram users in the United States as of May 2019, by genderInstagram user share in the United States 2019, by gender
- Percentage of U.S. adults who use Instagram as of February 2019, by age groupInstagram usage reach in the United States 2019, by age group
- Percentage of U.S. internet users who use Instagram as of January 2018, by annual household income (in U.S. dollars)Instagram usage reach in the United States 2018, by income
- Usage
The most important statistics
- Countries with the highest Instagram audience reach as of July 2019Countries with biggest Instagram reach 2019
- Share of internet users who regularly visit Instagram in the United States in 2018, by ageInternet users who regularly visit Instagram in the U.S. 2018, by age
- Frequency of Instagram use in the United States as of January 2018Instagram usage frequency in the United States 2018
- Frequency of Instagram use in the United States as of February 2018, by genderInstagram usage frequency in the United States 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age groupInstagram usage frequency in the United States 2018, by age group
- Social media activities on select social networks by social media users in the United States in February 2019U.S. social media activities 2019, by platform
- Most popular posts on Instagram as of May 2019, by number of likes (in millions)Instagram: most popular posts as of May 2019
- Most popular tourist attractions worldwide on Instagram as of September 2018, by number of posts (in millions)Most instagrammed tourist attractions worldwide 2018
- Advertising and marketing
The most important statistics
- Leading social media platforms used by marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019, by target group
- Most important social media platforms for marketers worldwide as of January 2019Most important social media platforms for marketers worldwide 2019
- Most important social media platforms for B2B and B2C marketers as of January 2019Most important social media platforms for B2B and B2C marketers 2019
- Most popular publishers on Instagram as of January 2018, by user engagement (in million interactions)Instagram: most-engaged publishers 2018
- Average number of daily brand posts on Instagram in 2018, by verticalAverage daily Instagram brand posts 2018, by vertical
- Year-on-year referral traffic growth of leading social networks in the United States as of 2nd quarter 2019Year-on-year site visit growth via U.S. social networks 2019
- Influencers
The most important statistics
- Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age groupOnline brand discovery through celebrity endorsements 2017, by age
- Global Instagram influencer market size from 2017 to 2020 (in billion U.S. dollars)Instagram influencer market size 2017-2020
- Number of brand sponsored influencer posts on Instagram from 2016 to 2020 (in millions)Instagram: number of brand sponsored influencer posts 2016-2020
- Instagram influencer marketing spending worldwide from 2013 to 2020 (in million U.S. dollars)Global Instagram influencer marketing spending 2013-2020
- Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followersActive Instagram influencers share 2013-2018, by number of followers
- Fastest-growing English-language influencers on Instagram as of June 2019, based on follower growth in the past 4 weeksFastest-growing English-language influencers on Instagram 2019
- Average media value per post of the most-followed fashion and beauty influencers on Instagram worldwide as of June 2019 (in U.S. dollars)Instagram post value of the most-followed fashion and beauty influencers 2019
- Average media value per post of the most-followed athletes on Instagram worldwide as of June 2019 (in U.S. dollars)Instagram post value of the most-followed athletes worldwide 2019
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Statistics
- Instagram penetration in the Netherlands 2016, by province
- Italy: users opinion on social media adverts 2018, by social medium
- Chile: Instagram user penetration 2017-2018
- Canada: user satisfaction with Instagram 2015, by age
- Canada: Instagram usage penetration 2015, by region
- Venezuela: Instagram user penetration 2017-2018
- Costa Rica: Instagram user penetration 2017-2018
- Brazil: Instagram user penetration 2017-2018
- Canada: user satisfaction with Instagram 2015
- Canada: user satisfaction with Instagram 2015, by language group
- Canada: Instagram usage frequency 2015, by age
- Peru: Instagram user penetration 2017-2018
- Use of the shopping feature on Instagram among French 2018
- Average engagement rate of Instagram influencers in the UK 2018, by subscribers
- Estonia: Instagram users by age 2019
- AC Milan: Instagram profile followers February 2019
- UK: user openness about using dating websites & apps 2017, by status and contentment
Studies
- Facebook and Instagram in the Benelux region
- Instagram
- Social media usage in the Netherlands
- Social media usage in the United Kingdom (UK)
- Facebook in the United Kingdom (UK)
- Facebook usage in the Nordic countries
- Sizing Up Twitter Users
- What You Need to Know about Instagram: Fall 2017
- Instagram Influencer-Generated Content Benchmark Report
- The State of Influencer Marketing 2019
- Photo apps in the United Kingdom (UK)
- Social media usage in the Nordics
- Mobile social media usage worldwide
- Social media in Singapore
- Social media usage in Poland
Statistics on "Instagram"
- Projected revenue of Instagram from 2017 to 2019 (in billion U.S. dollars)
- Projected revenue of Instagram from 1st quarter 2017 to 4th quarter 2020 (in billion U.S. dollars)
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Number of daily active Instagram users from October 2016 to September 2017 (in millions)
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)
- Number of Instagram users in the United States from 2017 to 2023 (in millions)
- Projected annual Instagram user growth in the United States from 2017 to 2023
- Instagram penetration rate in the United States from 2017 to 2022
- Number of Instagram users worldwide from 2016 to 2022 (in millions)
- Price of selected acquisitions by Facebook as of July 2017 (in million U.S. dollars)
- Leading countries based on number of Instagram users as of July 2019 (in millions)
- Most popular social networks of teenagers in the United States from fall 2012 to spring 2019
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017
- Mobile audience reach of leading smartphone apps in the United States as of May 2019
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Instagram accounts with the most followers worldwide as of May 2019 (in millions)
- Most-followed athletes on Instagram worldwide as of June 2019
- Most-followed car brands on Instagram worldwide as of July 2019
- Most-followed food influencers on Instagram in the United States as of June 2019
- Most-followed travel influencers on Instagram in the United States as of June 2019
- Most-followed wildlife photographers on Instagram worldwide as of June 2019
- Most-followed pets on Instagram worldwide as of June 2019 (in millions)
- Most-followed fashion and beauty influencers on Instagram in the United States as of June 2019
- Most-followed travel influencers on Instagram worldwide as of March 2019
- Most-followed food, restaurant and grocery influencers on Instagram worldwide as of March 2019
- Most-followed political figures on Instagram worldwide as of June 2019
- Dogs with the most Instagram followers worldwide as of October 2017 (in millions)
- Number of Instagram users in the United States as of August 2018, by age group (in millions)
- Distribution of Instagram users worldwide as of July 2019, by age and gender
- Distribution of Instagram users worldwide as of July 2019, by age group
- Distribution of Instagram users worldwide as of July 2019, by gender
- Distribution of Instagram users in the United States as of May 2019, by age group
- Distribution of Instagram users in the United States as of May 2019, by gender
- Percentage of U.S. adults who use Instagram as of February 2019, by age group
- Percentage of U.S. internet users who use Instagram as of January 2018, by annual household income (in U.S. dollars)
- Percentage of U.S. adults who use Instagram as of February 2019, by educational background
- Percentage of U.S. internet users who use Instagram in April 2015, by ethnicity
- Regional distribution of desktop traffic to Instagram.com as of April 2019, by country
- Countries with the highest Instagram audience reach as of July 2019
- Share of internet users who regularly visit Instagram in the United States in 2018, by age
- Frequency of Instagram use in the United States as of January 2018
- Frequency of Instagram use in the United States as of February 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age group
- Social media activities on select social networks by social media users in the United States in February 2019
- Most popular posts on Instagram as of May 2019, by number of likes (in millions)
- Most popular tourist attractions worldwide on Instagram as of September 2018, by number of posts (in millions)
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
- Share of global internet users who have watched live a stream via Facebook, Instagram, or Twitter in the last month from 3rd quarter 2016 to 2nd quarter 2017
- Leading apps that male mobile users in the United States least can do without as of 2nd quarter 2017
- Leading apps that female mobile users in the United States least can do without as of 2nd quarter 2017
- Leading social media platforms used by marketers worldwide as of January 2019
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2019
- Most important social media platforms for marketers worldwide as of January 2019
- Most important social media platforms for B2B and B2C marketers as of January 2019
- Most popular publishers on Instagram as of January 2018, by user engagement (in million interactions)
- Average number of daily brand posts on Instagram in 2018, by vertical
- Year-on-year referral traffic growth of leading social networks in the United States as of 2nd quarter 2019
- Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group
- Global Instagram influencer market size from 2017 to 2020 (in billion U.S. dollars)
- Number of brand sponsored influencer posts on Instagram from 2016 to 2020 (in millions)
- Instagram influencer marketing spending worldwide from 2013 to 2020 (in million U.S. dollars)
- Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followers
- Fastest-growing English-language influencers on Instagram as of June 2019, based on follower growth in the past 4 weeks
- Average media value per post of the most-followed fashion and beauty influencers on Instagram worldwide as of June 2019 (in U.S. dollars)
- Average media value per post of the most-followed athletes on Instagram worldwide as of June 2019 (in U.S. dollars)
- Share of social video posts of influencers on selected platforms worldwide as of February 2018, by influencer tier
- Distribution of sponsored content on Instagram worldwide in 2018, by type
- Share of individuals using Instagram in the Netherlands in 2016, by province
- Users opinions about adverts on main social media in Italy in 2018, by social medium
- User penetration rate of Instagram in Chile in 2017 and 2018
- User satisfaction with Instagram in Canada as of January 2015, by age
- Instagram penetration rate in Canada as of January 2015, by region
- User penetration rate of Instagram in Venezuela in 2017 and 2018
- User penetration rate of Instagram in Costa Rica in 2017 and 2018
- User penetration rate of Instagram in Brazil in 2017 and 2018
- User satisfaction with Instagram in Canada as of January 2015
- User satisfaction with Instagram in Canada as of January 2015, by language group
- Frequency of Instagram usage in Canada as of January 2015, by age
- User penetration rate of Instagram in Peru in 2017 and 2018
- Have you ever clicked on the link with the shopping functionality on Instagram?*
- Average engagement rate of influencers on Instagram in the United Kingdom (UK) in 2018, by number of subscribers
- Instagram users in Estonia as of May 2019, by age of users (in percentage)
- Number of followers of AC Milan Instagram profile in the last month as of February 2019
- Share of individuals who were open about using dating websites and app in the United Kingdom (UK) in June 2017, by contentment with current relationship status*
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