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U.S. Instagram user development 2017-2022
U.S. Instagram user development 2017-2022
Projected annual Instagram user growth in the United States from 2017 to 2022
This statistic shows the projected Instagram user growth in the United States from 2017 to 2022. In 2018, the social network's user figures grew by 13.1 percent compared to the previous year. In 2022, the development is estimated to slow to a 4 percent annual growth rate.
Projected annual Instagram user growth in the United States from 2017 to 2022
Loading statistic...
| Percent change from previous year | |
|---|---|
| 2022* | 4% |
| 2021* | 4.5% |
| 2020* | 6.2% |
| 2019* | 8.2% |
| 2018 | 13.1% |
| 2017 | 28.9% |
| Percent change from previous year | |
|---|---|
| 2022* | 4% |
| 2021* | 4.5% |
| 2020* | 6.2% |
| 2019* | 8.2% |
| 2018 | 13.1% |
| 2017 | 28.9% |
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Description
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This statistic shows the projected Instagram user growth in the United States from 2017 to 2022. In 2018, the social network's user figures grew by 13.1 percent compared to the previous year. In 2022, the development is estimated to slow to a 4 percent annual growth rate.
Show more- Show sources information
- Show publisher information
- Release date
- August 2018
- Region
- United States
- Survey time period
- 2017 to 2018
- Supplementary notes
- Internet users who access their social network via any device at least once per month.
Source
- Show sources information
- Show publisher information
- Release date
- August 2018
More information
- Region
- United States
- Survey time period
- 2017 to 2018
- Supplementary notes
- Internet users who access their social network via any device at least once per month.
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Statistics on "Instagram"
- Overview
The most important statistics
- Projected revenue of Instagram from 2015 to 2021 (in million U.S. dollars)Estimated annual Instagram revenue 2015-2021
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)Number of monthly active Instagram users 2013-2018
- Number of daily active Instagram users from October 2016 to September 2017 (in millions)Number of daily active Instagram users 2017
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)Daily active users of Instagram Stories 2019
- Number of Instagram users in the United States from 2017 to 2022 (in millions)Instagram: number of users in the United States 2017-2022
- Projected annual Instagram user growth in the United States from 2017 to 2022U.S. Instagram user development 2017-2022
- Instagram penetration rate in the United States from 2017 to 2022U.S. Instagram usage rate 2017-2022
- Number of Instagram users worldwide from 2016 to 2022 (in millions)Instagram: number of global users 2016-2022
- Benchmark
The most important statistics
- Leading countries based on number of Instagram users as of April 2019 (in millions)Countries with the most Instagram users 2019
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- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017Reach of social media used by U.S. teens and young adults 2017
- Mobile audience reach of leading smartphone apps in the United States as of December 2018Reach of most popular U.S. smartphone apps 2018
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Demographics
The most important statistics
- Number of Instagram users in the United States as of August 2018, by age group (in millions)Number of U.S. Instagram users 2016, by age
- Distribution of Instagram users worldwide as of April 2019, by age and genderInstagram: distribution of global audiences 2019, by age and gender
- Distribution of Instagram users worldwide as of April 2019, by age groupInstagram: distribution of global audiences 2019, by age group
- Distribution of Instagram users worldwide as of April 2019, by genderInstagram: distribution of global audiences 2019, by gender
- Distribution of Instagram users in the United States as of February 2019, by age groupInstagram user share in the United States 2019, by age group
- Distribution of Instagram users in the United States as of February 2019, by genderInstagram user share in the United States 2019, by gender
- Percentage of U.S. adults who use Instagram as of January 2018, by age groupInstagram usage reach in the United States 2018, by age group
- Percentage of U.S. internet users who use Instagram as of January 2018, by annual household income (in U.S. dollars)Instagram usage reach in the United States 2018, by income
- Usage
The most important statistics
- Instagram accounts with the most followers worldwide as of April 2019 (in millions)Instagram accounts with the most followers worldwide 2019
- Usage penetration of Instagram in selected countries as of April 2019Instagram usage reach 2019, by country
- Share of internet users who regularly visit Instagram in the United States in 2018, by ageInternet users who regularly visit Instagram in the U.S. 2018, by age
- Frequency of Instagram use in the United States as of January 2018Instagram usage frequency in the United States 2018
- Frequency of Instagram use in the United States as of February 2018, by genderInstagram usage frequency in the United States 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age groupInstagram usage frequency in the United States 2018, by age group
- Social media activities on select social networks by social media users in the United States in November 2018U.S. social media activities 2018, by platform
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- Advertising and marketing
The most important statistics
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
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- Most important social media platforms for marketers worldwide as of January 2018Most important social media platforms for marketers worldwide 2018
- Most important social media platforms for B2B and B2C marketers as of January 2018Most important social media platforms for B2B and B2C marketers 2018
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)Number of Instagram business profiles 2016-2017
- Most popular publishers on Instagram as of January 2018, by user engagement (in million interactions)Instagram: most-engaged publishers 2018
- Average number of monthly brand posts on Instagram from January to December 2017Average monthly Instagram brand posts 2017
- Average number of monthly image posts by brands to Instagram as of December 2017, by profile sizeInstagram: monthly image posts by brands 2017, by profile size
- Influencers
The most important statistics
- Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age groupOnline brand discovery through celebrity endorsements 2017, by age
- Global Instagram influencer market size from 2017 to 2020 (in billion U.S. dollars)Instagram influencer market size 2017-2020
- Number of brand sponsored influencer posts on Instagram from 2016 to 2020 (in millions)Instagram: number of brand sponsored influencer posts 2016-2020
- Instagram influencer marketing spending worldwide from 2013 to 2020 (in million U.S. dollars)Global Instagram influencer marketing spending 2013-2020
- Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followersActive Instagram influencers share 2013-2018, by number of followers
- Fastest-growing English-language influencers on Instagram as of November 2018, based on follower growth in the past 4 weeksFastest-growing English-language influencers on Instagram 2018
- Average media value per post of the most-followed fashion and beauty influencers on Instagram worldwide as of November 2018 (in U.S. dollars)Instagram post value of the most-followed fashion and beauty influencers 2018
- Average media value per post of the most-followed athletes on Instagram worldwide as of November 2018 (in U.S. dollars)Instagram post value of the most-followed athletes worldwide 2018
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Statistics
- Peru: Instagram user penetration 2017-2018
- Canada: Instagram usage frequency 2015, by language group
- Canada: user satisfaction with Instagram 2015, by age
- Canada: Instagram usage penetration 2015, by region
- Canada: user satisfaction with Instagram 2015
- Brazil: Instagram user penetration 2017-2018
- Canada: Instagram usage penetration 2015, by gender
- Italy: users opinion on social media adverts 2018, by social medium
- Canada: Instagram usage frequency 2015, by region
- Instagram penetration in the Netherlands 2016, by province
- Uruguay: Instagram user penetration 2017-2018
- Panama: Instagram user penetration 2017-2018
- Juventus FC: Instagram posts likes February 2019
- Sharing holiday photos on Instagram by the French 2015
- Social media activities in Mexico 2015
- Share of U.S. teenagers who use Vine 2015, by gender and age
- Tinder: distribution of global users 2015, by gender
Studies
- Instagram
- Facebook and Instagram in the Benelux region
- Social media usage in the Netherlands
- Social media usage in the United Kingdom (UK)
- Facebook in the United Kingdom (UK)
- Fashion and Beauty on Instagram
- What You Need to Know about Instagram: Fall 2017
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Statistics on "Instagram"
- Projected revenue of Instagram from 2015 to 2021 (in million U.S. dollars)
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Number of daily active Instagram users from October 2016 to September 2017 (in millions)
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)
- Number of Instagram users in the United States from 2017 to 2022 (in millions)
- Projected annual Instagram user growth in the United States from 2017 to 2022
- Instagram penetration rate in the United States from 2017 to 2022
- Number of Instagram users worldwide from 2016 to 2022 (in millions)
- Price of selected acquisitions by Facebook as of July 2017 (in million U.S. dollars)
- Leading countries based on number of Instagram users as of April 2019 (in millions)
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017
- Mobile audience reach of leading smartphone apps in the United States as of December 2018
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Number of Instagram users in the United States as of August 2018, by age group (in millions)
- Distribution of Instagram users worldwide as of April 2019, by age and gender
- Distribution of Instagram users worldwide as of April 2019, by age group
- Distribution of Instagram users worldwide as of April 2019, by gender
- Distribution of Instagram users in the United States as of February 2019, by age group
- Distribution of Instagram users in the United States as of February 2019, by gender
- Percentage of U.S. adults who use Instagram as of January 2018, by age group
- Percentage of U.S. internet users who use Instagram as of January 2018, by annual household income (in U.S. dollars)
- Percentage of U.S. adults who use Instagram as of January 2018, by educational background
- Percentage of U.S. internet users who use Instagram in April 2015, by ethnicity
- Regional distribution of desktop traffic to Instagram.com as of January 2019, by country
- Instagram accounts with the most followers worldwide as of April 2019 (in millions)
- Usage penetration of Instagram in selected countries as of April 2019
- Share of internet users who regularly visit Instagram in the United States in 2018, by age
- Frequency of Instagram use in the United States as of January 2018
- Frequency of Instagram use in the United States as of February 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age group
- Social media activities on select social networks by social media users in the United States in November 2018
- Most popular tourist attractions worldwide on Instagram as of September 2018, by number of posts (in millions)
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
- Share of global internet users who have watched live a stream via Facebook, Instagram, or Twitter in the last month from 3rd quarter 2016 to 2nd quarter 2017
- Leading apps that male mobile users in the United States least can do without as of 2nd quarter 2017
- Leading apps that female mobile users in the United States least can do without as of 2nd quarter 2017
- Leading social media platforms used by marketers worldwide as of January 2018
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018
- Most important social media platforms for marketers worldwide as of January 2018
- Most important social media platforms for B2B and B2C marketers as of January 2018
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)
- Most popular publishers on Instagram as of January 2018, by user engagement (in million interactions)
- Average number of monthly brand posts on Instagram from January to December 2017
- Average number of monthly image posts by brands to Instagram as of December 2017, by profile size
- Average number of monthly image posts by brands to Instagram from January 2016 to December 2017
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017
- Monthly follower growth of brand Instagram profiles from August to December 2017
- Average cost-per-click (CPC) on Instagram advertising in selected countries as of 4th quarter 2017 (in U.S. dollars)
- Average number of daily brand posts on Instagram in 2017, by vertical
- Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group
- Global Instagram influencer market size from 2017 to 2020 (in billion U.S. dollars)
- Number of brand sponsored influencer posts on Instagram from 2016 to 2020 (in millions)
- Instagram influencer marketing spending worldwide from 2013 to 2020 (in million U.S. dollars)
- Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followers
- Fastest-growing English-language influencers on Instagram as of November 2018, based on follower growth in the past 4 weeks
- Average media value per post of the most-followed fashion and beauty influencers on Instagram worldwide as of November 2018 (in U.S. dollars)
- Average media value per post of the most-followed athletes on Instagram worldwide as of November 2018 (in U.S. dollars)
- Share of social video posts of influencers on selected platforms worldwide as of February 2018, by influencer tier
- User penetration rate of Instagram in Peru in 2017 and 2018
- Frequency of Instagram usage in Canada as of January 2015, by language group
- User satisfaction with Instagram in Canada as of January 2015, by age
- Instagram penetration rate in Canada as of January 2015, by region
- User satisfaction with Instagram in Canada as of January 2015
- User penetration rate of Instagram in Brazil in 2017 and 2018
- Instagram penetration rate in Canada as of January 2015, by gender
- Users opinions about adverts on main social media in Italy in 2018, by social medium
- Frequency of Instagram usage in Canada as of January 2015, by region
- Share of individuals using Instagram in the Netherlands in 2016, by province
- User penetration rate of Instagram in Uruguay in 2017 and 2018
- User penetration rate of Instagram in Panama in 2017 and 2018
- Number of Instagram likes of Juventus FC posts in the last month as of February 2019
- Do you share your holiday photos on Instagram?
- Social networking activities of social media users in Mexico as of December 2015
- Percentage of teenagers in the United States who use Vine as of March 2015, by gender and age group
- Distribution of Tinder users worldwide as of 2nd quarter 2015, by gender
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