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U.S. Instagram user development 2016-2021

Projected annual Instagram user growth in the United States from 2016 to 2021

U.S. Instagram user development 2016-2021

This statistic shows the projected Instagram user growth in the United States from 2016 to 2021. In 2016, the social network's user figures grew by 17.2 percent compared to the previous year. In 2021, the development is estimated to slow to a 5.6 percent annual growth rate.

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This statistic shows the projected Instagram user growth in the United States from 2016 to 2021. In 2016, the social network's user figures grew by 17.2 percent compared to the previous year. In 2021, the development is estimated to slow to a 5.6 percent annual growth rate.

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Release date: August 2017

Region: United States
Survey time period: 2016 to 2017
Supplementary notes: Population who access their Pinterest account via any device at least once per month.

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Countries with the most Instagram users as of January 2018

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Distribution of Instagram.com traffic 2018, by country

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Most popular brands on Instagram 2017, by followers

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Statistics on "Instagram"

Overview

The most important statistics

Number of monthly active Instagram users from January 2013 to September 2017 (in millions)Number of monthly active Instagram users 2013-2017
Number of daily active Instagram users from October 2016 to September 2017 (in millions)Number of daily active Instagram users 2017
Number of daily active Instagram Stories users from October 2016 to October 2017 (in millions)Daily active users of Instagram Stories 2017
Number of Instagram users in the United States from 2015 to 2021 (in millions)Instagram: number of users in the United States 2015-2021
Projected annual Instagram user growth in the United States from 2016 to 2021U.S. Instagram user development 2016-2021
Instagram penetration rate in the United States from 2016 to 2021U.S. Instagram usage rate 2016-2021
Number of Instagram users worldwide from 2016 to 2021 (in millions)Instagram: number of global users 2016-2021
Price of selected acquisitions by Facebook as of July 2017 (in million U.S. dollars)Price of selected acquisitions by Facebook 2017

Benchmark

The most important statistics

Leading countries based on number of Instagram users as of April 2018 (in millions)Countries with the most Instagram users as of January 2018
Most popular social networks of teenagers in the United States from fall 2012 to fall 2017Preferred social networks of U.S. teens 2012-2017
Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017Reach of social media used by U.S. teens and young adults 2017
Mobile audience reach of leading smartphone apps in the United States as of February 2018Reach of most popular U.S. smartphone apps 2018

Demographics

The most important statistics

Share of worldwide Millennial internet with an Instagram account from 2014 to 2016Instagram: global Millennial membership 2014-2016
Distribution of Instagram users worldwide as of April 2018, by age and genderInstagram: global user age and gender distribution 2018
Distribution of Instagram users worldwide as of January 2018, by age groupInstagram: age distribution of global audiences 2018
Distribution of global Instagram users as of April 2018, by genderDistribution of Instagram users worldwide 2018, by gender
Distribution of Instagram users in the United States as of December 2016, by age groupInstagram: distribution of U.S. users 2016, by age
Percentage of U.S. adults who use Instagram as of January 2018, by age groupInstagram usage reach in the United States 2018, by age group
Percentage of U.S. internet users who use Instagram as of January 2018, by annual household income (in U.S. dollars)Instagram usage reach in the United States 2018, by income
Percentage of U.S. adults who use Instagram as of January 2018, by educational backgroundInstagram usage reach in the United States 2018, by education

Usage

The most important statistics

Instagram accounts with the most followers worldwide as of January 2018 (in millions)Instagram accounts with the most followers worldwide 2018
Usage penetration of Instagram in selected countries as of January 2018Instagram usage 2018, by country
Frequency of Instagram use in the United States as of January 2018Instagram usage frequency in the United States 2018
Frequency of Instagram use in the United States as of February 2018, by genderInstagram usage frequency in the United States 2018, by gender
Frequency of Instagram use in the United States as of February 2018, by age groupInstagram usage frequency in the United States 2018, by age group
Most popular tourist attractions worldwide on Instagram as of May 2017, by number of posts (in millions)Most instagrammed tourist attractions worldwide 2017
Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017U.S. social commerce reach 2017, by platform
Share of global internet users who have watched live a stream via Facebook, Instagram, or Twitter in the last month from 3rd quarter 2016 to 2nd quarter 2017Social media live stream audiences worldwide 2016-2017

Advertising and marketing

The most important statistics

Social media platforms used by B2C marketers in North America as of July 2017Usage of social media platforms for B2C content marketing in North America 2017
Number of active Instagram business profiles from September 2016 to November 2017 (in millions)Number of Instagram business profiles 2016-2017
Most popular social media channels to learn about new products according to consumers in the United States as of July 2016U.S. social networks preference to learn about new products 2016
Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age groupOnline brand discovery through celebrity endorsements 2017, by age
Average number of daily brand posts on Instagram as of 4th quarter 2017, by profile sizeAverage daily Instagram brand posts 2017, by profile size
Average number of monthly brand posts on Instagram from January to December 2017Average monthly Instagram brand posts 2017
Average number of video and image post user interactions on Instagram as of July 2017, by profile sizeInstagram: video and image post user interactions 2017, by profile size
Average number of monthly image posts by brands to Instagram as of December 2017, by profile sizeInstagram: monthly image posts by brands 2017, by profile size

Brand rankings

The most important statistics

Most popular publishers on Instagram as of January 2018, by user engagement (in million interactions)Instagram: most-engaged publishers 2018
Biggest news and media publishers on Instagram worldwide as of May 2016 and May 2017, by number of videos postedLeading news & media publishers on Instagram worldwide 2016-2017
Most popular brands worldwide on Instagram as of August 2017, by hashtags (in millions)Most hashtagged brands on Instagram worldwide 2017
Leading brands ranked by number of Instagram followers as of December 2017 (in millions)Most popular brands on Instagram 2017, by followers
Leading luxury brands ranked by number of Instagram followers as of December 2017 (in millions)Instagram: most-followed luxury brands 2017
Leading FMCG brands ranked by number of Instagram followers as of December 2017 (in millions)Instagram: most-followed FMCG brands 2017
Leading fashion brands ranked by number of Instagram followers as of December 2017 (in millions)Instagram: most-followed fashion brands 2017
Leading beauty and fashion brands ranked by Instagram user engagement as of May 2017 (in million interactions)Instagram: most-engaged beauty and fashion brands 2017

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