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COVID-19's impact on of video consumption worldwide 2020

A survey conducted between July and October 2020 revealed that 61 percent of Generation Z and Millennials were watching more videos on social media apps during the COVID-19 pandemic. A further 56 percent claimed watching more videos on streaming platforms on television, while 52 percent were more inclined to stream videos on their smartphones.

COVID-19's impact on video consumption among Generation Z and Millennials worldwide as of October 2020, by video type

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Release date

February 2021



Survey time period

July to October 2020

Number of respondents


Age group

13 to 34 years old

Special properties

Millennials and Gen Z

Method of interview

Online survey

Supplementary notes

* Total respondents (n = 1,000), watches videos on social media app (n = 419), watches videos on streaming apps/platforms on TV (n = 897)

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Statistics on "Online video in the United States"

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