U.S. social platform user engagement growth 2019

As of September 2019, U.S. user engagement with Facebook had declined by 26 percent compared to 2017. Instagram made gains of six percent during the measured period, and TikTok was the big winner with 1,533 percent in user engagement increase during that time.

Change in user engagement with selected social media platforms in the United States from 2017 to September 2019

Share of respondents
Facebook + Messenger [TOTAL]2%
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Release date

October 2019


United States

Survey time period

2017 to YTD September 2019

Special properties

desktop, mobile web, and app

Supplementary notes

Desktop users aged 2+ and mobile users aged 13+; TikTok data is through March 2019

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