VOD subscribers in the U.S. by gender 2021

In the United States, nearly 60 percent of people who are likely to subscribe to the new subscription video-on-demand service Paramount+ were male, according to a survey from February 2021. By comparison, Amazon Prime Video was more popular among women, as 53 percent of female respondents stating to subscribe to the VOD platform.

Distribution of video-on-demand subscribers in the United States as of February 2021, by gender

Characteristic	Male	Female
Amazon Prime Video	47%	53%
Apple TV+	57%	43%
CBS All Access	65%	35%
Discovery+	62%	38%
Disney+	52%	48%
HBO Max	61%	39%
Hulu	48%	52%
Netflix	48%	52%
Paramount+*	59%	41%
Peacock**	48%	42%
Showtime	55%	45%

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Release date

March 2021

More information

Region

United States

Survey time period

February 18 to 21, 2021

Number of respondents

192-1,205

Age group

18 years and older

Special properties

respondents who subscribe to each platform

Supplementary notes

* Paramont+ subscribers stated that they are likely to subscribe.
** The source does not provide any information regarding missing percentage points to 100 percent.

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