Percentage of U.S. consumers that buy more private label products 2013, by generation

Share of consumers that buy more private label than branded products in the United States in 2013, by generation

Percentage of U.S. consumers that buy more private label products 2013, by generation This statistic highlights the percentage of consumers in the United States that purchased more private label than branded products in 2013, sorted by generation. Some 42 percent of the Millennials preferred to buy store brands. In comparison, 26 percent of the Silent generation bought private labels to save money.
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Share of consumers that buy more private label than branded products in the United States in 2013, by generation

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Share of consumers
Millennials42%
Gen X41%
Baby Boomers36%
Silent26%
Share of consumers
Millennials42%
Gen X41%
Baby Boomers36%
Silent26%
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This statistic highlights the percentage of consumers in the United States that purchased more private label than branded products in 2013, sorted by generation. Some 42 percent of the Millennials preferred to buy store brands. In comparison, 26 percent of the Silent generation bought private labels to save money.
Show more
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