In a survey conducted in October 2019 among global travel marketers it was found that the majority of advertising expenditures in this sector were devoted to digital media across all segments. TV advertising held the second largest share, with the cruise segment allocating 25 percent of their 2019 budget to this medium, compared to 19 percent spent by OTAs.
Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and segment
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Sojern. (December 31, 2020). Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and segment [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/1235936/travel-marketers-advertising-spending-share-segment-worldwide/
Sojern. "Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and segment." Chart. December 31, 2020. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/1235936/travel-marketers-advertising-spending-share-segment-worldwide/
Sojern. (2020). Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and segment. Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/1235936/travel-marketers-advertising-spending-share-segment-worldwide/
Sojern. "Distribution of Advertising Spending According to Travel Marketers Worldwide as of October 2019, by Medium and Segment." Statista, Statista Inc., 31 Dec 2020, https://www.statista.com/statistics/1235936/travel-marketers-advertising-spending-share-segment-worldwide/
Sojern, Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and segment Statista, https://www.statista.com/statistics/1235936/travel-marketers-advertising-spending-share-segment-worldwide/ (last visited October 07, 2024)
Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and segment [Graph], Sojern, December 31, 2020. [Online]. Available: https://www.statista.com/statistics/1235936/travel-marketers-advertising-spending-share-segment-worldwide/
