Leading radio advertising industries in the U.S. 2018

In 2018, retail was by far the largest radio advertising industry, as retail-related companies spent roughly half a billion U.S. dollars on radio ads in 2018. Other industries among the top ten, were the communications industry and insurance & real estate.

Leading radio advertisers in the United States

In terms of ad spend, the leading radio advertiser in the United States was T-Mobile US, which spent roughly 176 million U.S. dollars in 2018. Other brands on the list included Comcast Corporation, Berkshire Hathaway, Home Depot, and AT&T. In the same year, the largest advertisers in the United States across all media were Comcast Corp., AT&T, and Amazon, respectively.

Total U.S. advertising spending

With each consecutive year since 2015, media ad spending has increased in the United States, standing at almost 224 billion U.S. dollars in 2018. Roughly six and a half percent of that total ad spending was attributed to radio advertising. This share is expected to decrease by just over one percent by 2022, while the mobile share is predicted to increase substantially.

Advertising spending of ten largest radio advertising industries in the United States in 2018

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Release date

July 2019


United States

Survey time period


Special properties

includes network and national spot

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Statistics on "Advertising market in the U.S."

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