Social media platforms that have a significant influence on internet users shopping, purchasing, or spending in the United States as of December 2017, by age group

Social media influence on U.S. shopping and spending 2017, by age This statistic presents a ranking of social media platforms that have a significant influence on internet users' shopping, purchasing, or spending in the United States as of December 2017, by age. During the survey period, Pinterest had the highest degree of influence among those aged between 18 to 24 years, with 21 percent of them responding with the social media platform having a significant influence on their shopping behavior. Snapchat on the other hand had the lowest sphere of significant influence on shopping behavior in that age group, with only 11 percent of respondents reporting similar outcomes.
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InstagramPinterestFacebookSnapchatTwitter
18-2418%21%18%11%13%
25-3418%16%16%12%15%
35-4414%14%11%15%13%
45-5410%13%8%8%6%
55+8%7%3%15%2%
InstagramPinterestFacebookSnapchatTwitter
18-2418%21%18%11%13%
25-3418%16%16%12%15%
35-4414%14%11%15%13%
45-5410%13%8%8%6%
55+8%7%3%15%2%
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Description Source More information
This statistic presents a ranking of social media platforms that have a significant influence on internet users' shopping, purchasing, or spending in the United States as of December 2017, by age. During the survey period, Pinterest had the highest degree of influence among those aged between 18 to 24 years, with 21 percent of them responding with the social media platform having a significant influence on their shopping behavior. Snapchat on the other hand had the lowest sphere of significant influence on shopping behavior in that age group, with only 11 percent of respondents reporting similar outcomes.
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Release date
September 2018
Region
United States
Survey time period
December 2017
Number of respondents
2,700 respondents
Age group
18 years and older
Special properties
internet users

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