Colombia: new tools used by market research firms 2021
During a 2021 survey conducted in major Latin American countries, According to a survey conducted in January 2021, over 95 percent of responding market research companies reported using online surveys as a tool for data collection. More than 85 percent of the companies surveyed said that they use mobile surveys, while 11 percent planned to implement this tool in the short term. The less currently used tool as of the date of the survey was crowdsourcing.
