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Colombia: market research industry net sales 2016-2018

Published by Marina Pasquali, Jan 10, 2020
The net sales of the market research industry in Colombia have been increasing throughout recent years. In 2018, the market research sector in the South American country generated sales of nearly 455 billion Colombian pesos, up from less than 448 billion pesos recorded in 2016. Moreover, recently Nielsen concentrated over one quarter of market share in Colombia's market research industry.

Net sales of the market research industry in Colombia from 2016 to 2018 (in billion Colombian pesos)

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Release date

June 2019

Region

Colombia

Survey time period

2016 to 2018

Supplementary notes

Numbers have been rounded.

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