According to a survey conducted in December 2020, close to 47 percent of respondents in Japan stated that their reason for following an official company account on Twitter was that they wanted to get bargain-related information. At the same time, one fourth of the respondents mentioned that they liked the brand.
Leading reasons for following official company accounts on Twitter in Japan as of December 2020
Characteristic
Share of respondents
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Allied Architects. (January 19, 2021). Leading reasons for following official company accounts on Twitter in Japan as of December 2020 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1247558/japan-leading-reasons-for-following-company-accounts-on-twitter/
Allied Architects. "Leading reasons for following official company accounts on Twitter in Japan as of December 2020." Chart. January 19, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1247558/japan-leading-reasons-for-following-company-accounts-on-twitter/
Allied Architects. (2021). Leading reasons for following official company accounts on Twitter in Japan as of December 2020. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1247558/japan-leading-reasons-for-following-company-accounts-on-twitter/
Allied Architects. "Leading Reasons for following Official Company Accounts on Twitter in Japan as of December 2020." Statista, Statista Inc., 19 Jan 2021, https://www.statista.com/statistics/1247558/japan-leading-reasons-for-following-company-accounts-on-twitter/
Allied Architects, Leading reasons for following official company accounts on Twitter in Japan as of December 2020 Statista, https://www.statista.com/statistics/1247558/japan-leading-reasons-for-following-company-accounts-on-twitter/ (last visited September 01, 2024)
Leading reasons for following official company accounts on Twitter in Japan as of December 2020 [Graph], Allied Architects, January 19, 2021. [Online]. Available: https://www.statista.com/statistics/1247558/japan-leading-reasons-for-following-company-accounts-on-twitter/