In the Philippines, traditional trade accounted for over half of the total sales of FMCG goods as of November 2021. This was followed by big format modern trade which held 31 percent of the total sales in that period. Traditional trade refers to small grocery stores located in close proximity to consumers while big format modern trade are those that sells a variety of grocery items in a warehouse environment.
Share of retail sales of FMCG goods in the Philippines in 2021, by channel
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Kantar Worldpanel. (January 10, 2022). Share of retail sales of FMCG goods in the Philippines in 2021, by channel [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1249313/philippines-sales-share-of-retail-channels-for-fmcg/
Kantar Worldpanel. "Share of retail sales of FMCG goods in the Philippines in 2021, by channel." Chart. January 10, 2022. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1249313/philippines-sales-share-of-retail-channels-for-fmcg/
Kantar Worldpanel. (2022). Share of retail sales of FMCG goods in the Philippines in 2021, by channel. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1249313/philippines-sales-share-of-retail-channels-for-fmcg/
Kantar Worldpanel. "Share of Retail Sales of Fmcg Goods in The Philippines in 2021, by Channel." Statista, Statista Inc., 10 Jan 2022, https://www.statista.com/statistics/1249313/philippines-sales-share-of-retail-channels-for-fmcg/
Kantar Worldpanel, Share of retail sales of FMCG goods in the Philippines in 2021, by channel Statista, https://www.statista.com/statistics/1249313/philippines-sales-share-of-retail-channels-for-fmcg/ (last visited April 19, 2024)
Share of retail sales of FMCG goods in the Philippines in 2021, by channel [Graph], Kantar Worldpanel, January 10, 2022. [Online]. Available: https://www.statista.com/statistics/1249313/philippines-sales-share-of-retail-channels-for-fmcg/